Skip to main content Accessibility help
×
Hostname: page-component-84b7d79bbc-g78kv Total loading time: 0 Render date: 2024-07-26T21:27:47.050Z Has data issue: false hasContentIssue false

6 - Mutual Affection-Images and Daydreaming Consumers

Published online by Cambridge University Press:  05 August 2016

Eric Jenkins
Affiliation:
Assistant Professor, Communication, University of Cincinnati
Get access

Summary

Disney's full-length features of the 1930s and 1940s create an interface for animistic mimesis by actualising animation's potential for transfer and transformation in mutual affection-images. Although Disney's features follow much of the movement-image regime, mutual affection-images mark Disney as one of the first to begin the transition to time-images, enabling a direct experience of time, of affection, of life. As such, Disney's translation will have a unique impact on consumer culture, one that extends into the affect economy and controls society today. This unique impact occurs because the mutual-affection images offer an interface for the innervations of wonder, and the mode of animistic mimesis makes visible a daydreaming consumer bent on the pleasures of self-affection much closer to commodity fetishism than cinema's lifestyle consumers. How, then, does Disney employ the formal features described in the previous chapter to create an interface for animistic mimesis?

It would be easy to show that, despite their cinematic features, Snow White, Pinocchio and Dumbo employ the characteristics of animistic mimesis described in the previous chapter, from the use of colour and shadows to the synchronisation of sound and movement, from the drawing of gestures to the squashing and stretching rhythms. Each story features hybrid characters, including the dwarfs in Snow White, the boy-puppet Pinocchio, the flying elephant Dumbo, talking animals, and numerous mythical and mysterious characters practising magic. In almost every scene, water, fire, smoke, bubbles, rain or lightning transfer(s) colours from surface to surface, forming a musical play of colour. Music, in particular, is an essential element. Lest anyone doubt the constant fusion of sound and movements, they need only learn that, at Disney, the conductor and director planned the entire movie together before any animator ever began to draw. Each movie has multiple musical numbers where the characters move rhythmically to the music. In fact, the bulk of the viewing time consists of musical numbers, and each feature produced a hit song. Characters move to the music and then, at times, the direction reverses and their crashes, bangs or pranks move the music as well. The music and characters experience a mutual affection, in nearly every moment on the screen, so much so that the movies are practically musicals.

Type
Chapter
Information
Special Affects
Cinema, Animation and the Translation of Consumer Culture
, pp. 139 - 167
Publisher: Edinburgh University Press
Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×