Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Acknowledgements
- 1 Choosing as a way of life
- 2 Introduction to stated preference models and methods
- 3 Choosing a choice model
- 4 Experimental design
- 5 Design of choice experiments
- 6 Relaxing the IID assumption – introducing variants of the MNL model
- 7 Complex, non-IID multiple choice designs
- 8 Combining sources of preference data
- 9 Implementing SP choice behaviour projects
- 10 Marketing case studies
- 11 Transportation case studies
- 12 Environmental valuation case studies
- 13 Cross validity and external validity of SP models
- References
- Index
9 - Implementing SP choice behaviour projects
Published online by Cambridge University Press: 06 July 2010
- Frontmatter
- Contents
- List of figures
- List of tables
- Acknowledgements
- 1 Choosing as a way of life
- 2 Introduction to stated preference models and methods
- 3 Choosing a choice model
- 4 Experimental design
- 5 Design of choice experiments
- 6 Relaxing the IID assumption – introducing variants of the MNL model
- 7 Complex, non-IID multiple choice designs
- 8 Combining sources of preference data
- 9 Implementing SP choice behaviour projects
- 10 Marketing case studies
- 11 Transportation case studies
- 12 Environmental valuation case studies
- 13 Cross validity and external validity of SP models
- References
- Index
Summary
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- Type
- Chapter
- Information
- Stated Choice MethodsAnalysis and Applications, pp. 252 - 282Publisher: Cambridge University PressPrint publication year: 2000