Book contents
- Frontmatter
- Contents
- Acknowledgments
- List of contributors
- 1 Introduction
- 2 Teledermatology modalities
- 3 Telemedicine implementation and reimbursement surveys
- 4 Review of literature
- 5 Policies, barriers, and other issues
- 6 Business models
- 7 Reimbursement models for teledermatology
- 8 Getting started
- 9 Ethical implications in the use of telehealth and teledermatology
- 10 Teledermatology in dermatology residency
- 11 Art of teledermatology
- Appendix A Sample patient questionnaire/survey form
- Appendix B Sample teledermatology history intake form
- Appendix C Training requirements for a store-and-forward teledermatology consult manager
- Appendix D Store-and-forward teledermatology imaging protocol
- Appendix E Sample technical protocol for real-time teledermatology
- Appendix F Store-and-forward teledermatology protocol
- Appendix G Real-time interactive teledermatology protocol
- Appendix H Is teledermatology right for you (private practice dermatologists)?
- Index
- References
6 - Business models
Published online by Cambridge University Press: 29 September 2009
- Frontmatter
- Contents
- Acknowledgments
- List of contributors
- 1 Introduction
- 2 Teledermatology modalities
- 3 Telemedicine implementation and reimbursement surveys
- 4 Review of literature
- 5 Policies, barriers, and other issues
- 6 Business models
- 7 Reimbursement models for teledermatology
- 8 Getting started
- 9 Ethical implications in the use of telehealth and teledermatology
- 10 Teledermatology in dermatology residency
- 11 Art of teledermatology
- Appendix A Sample patient questionnaire/survey form
- Appendix B Sample teledermatology history intake form
- Appendix C Training requirements for a store-and-forward teledermatology consult manager
- Appendix D Store-and-forward teledermatology imaging protocol
- Appendix E Sample technical protocol for real-time teledermatology
- Appendix F Store-and-forward teledermatology protocol
- Appendix G Real-time interactive teledermatology protocol
- Appendix H Is teledermatology right for you (private practice dermatologists)?
- Index
- References
Summary
Definition
The term business model is relatively recent. Though it appeared for the first time in the 1950s it rose to prominence and reached the mainstream only in the 1990s. Today although the term is commonly used there is still no single dominant definition. A business model is a description of how an organization functions, a general template that describes its major activities. It identifies the firm's customers and the products and services it offers. It should include a detailed plan that helps an organization assess the financial viability of the model.
Introduction
A business model also provides information about
how it generates revenues and profits within a framework that brings together volume projections, associated revenue, and associated costs;
the cost benefit of the model;
products and services;
customer markets and competition;
the business process;
how an organization is organized.
The process of business model design is part of business strategy, which must support the organization's mission and strategic goals.
The implementation of a company's business model into organizational structures (e.g., workflows, human resources) and systems (e.g., Information Technology architecture, production lines) is part of an organization's business operations. To this extent the creation of a business model must be consistent with the value of the organization and leadership. It must also be developed with the context of the environment (rural vs urban) and values of the customers (payers, patients, providers, employees). In simple terms, a business model describes the major stakeholders and the interrelationships.
- Type
- Chapter
- Information
- TeledermatologyA User's Guide, pp. 57 - 76Publisher: Cambridge University PressPrint publication year: 2008