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13 - Forensic Seriality: Remarks on CSI

Published online by Cambridge University Press:  21 November 2020

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Abstract

In Mad Men, television negotiates its own integration into the emerging culture and economy of serial mass consumption of the 1960s. Therefore, Mad Men attaches special importance to the objects of consumption. While traditionally the solidity of objects is connected with their resistance to time, Mad Men is concerned with showing how the advertising industry charges objects with time in operations of synchronization and desynchronization. This chapter analyses how objects like the ‘Lucky Strike’ cigarette, the Kodak ‘Caroussel’ slide projector, or the ‘Playtex’ brassiere are all converted in various ways into agents of time, time displays, chronometers, and time machines. This suggests that clocks should finally be analysed as Mad Men's paradigmatic object of temporalization and as an agent of timing.

Keywords: television theory, philosophy of media, Mad Men, new materialism, objects, temporality

The beginning of the series CSI in 2000 established a new subgenre of the detective series – namely, the ‘forensic series’ (Reichertz 2016a, 23; Allen 2007). It was initially defined purely thematically. The forensic scientist or laboratory analyst plays the leading role, and the story lines thus foreground laboratory activities and the securing of material evidence. The incredible success of this genre has since eclipsed most so-called ‘quality series’. Forensic Files, which came out before CSI, ran for fourteen seasons. Crossing Jordan only ran for six seasons, but it has been in constant syndication ever since. Even Bones, an average representative of the genre, ran for twelve seasons. However, CSI still remains the queen of the forensic series. The original show – CSI: Las Vegas – which ran from 2000 to 2015, comprising 336 episodes, was accompanied by two additional series: CSI: Miami, which ran for ten seasons, and CSI: New York, which ran for nine seasons. Even though they have since gone out of production, they remain an inherent part of many countries’ television schedules.

CSI is interesting not only because of its success and its subject, but also because of its overall concept of television and seriality. CSI was not just a fictional narrative that took place in a setting – a criminological laboratory – that was seen as innovative at the time; it was also a more or less systematic exploration of what I refer to as ‘forensic images’.

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Publisher: Amsterdam University Press
Print publication year: 2019

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