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14 - EMBRACING CHANGE: A PHARMACEUTICAL INDUSTRY GUIDE TO THE 21ST CENTURY

Published online by Cambridge University Press:  04 April 2011

Mervyn Turner
Affiliation:
Merck & Co.
Bruce H. Littman
Affiliation:
Translational Medicine Associates
Rajesh Krishna
Affiliation:
Merck Research Laboratories
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Summary

Introduction

The art of progress is to preserve order amid change and to preserve change amid order.

– Alfred North Whitehead, 1861–1947

With its focus on applying the latest in medical science to deliver products to address unmet medical need, change in the modern pharmaceutical industry is fueled by the need to drive innovation in search of the next therapeutic product. Historically, pharmaceutical companies have themselves led the way in medical research by using knowledge generated through internal basic research programs or licensed from academic institutions to develop products that would in turn fuel the next generation of drugs. This leadership position was solidified by the substantial capital and infrastructure requirements of the drug development process that created significant barriers to entry for others. Academic institutions and small companies generally lacked the expertise, infrastructure, and financial resources to engage in drug discovery and development. As a result, these groups had few options for advancing or realizing the value of their own scientific breakthroughs beyond licensing to a company that had the capabilities to transform scientific discoveries into therapeutic products. Consequently, the pharmaceutical industry was the primary innovator of biomedical science for most of the second half of the 20th century.

The advent of molecular biology, the Bayh–Dole act, and increasing recognition by entrepreneurs of the potential upside of innovative drugs spawned the biotechnology revolution.

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Publisher: Cambridge University Press
Print publication year: 2011

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References

Gilbert, C, & Sarkar, RG. (2005) Merck: Conflict and change. Harvard Business Review, May 2005.
Global pipelines quantified (2007). Merrill Lynch Research Report. August 23, 2007.
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,CMR International, 2001–2005 (Major Company Median Comparison). June 2006.
,FDA. (2008). European Medicines Agency to consider additional test results when assessing new drug safety. FDA News, June 12, 2008.

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