As Bob settled into the chair in the waiting room, he was worried about the email he'd received from his boss that morning. The company was facing a major lawsuit over the emergence of severe side effects from a well-prescribed medication. In preparation for the suit the company is making extensive budget cuts. The pressure was on to improve performance in all departments. Bob had been with the company for two decades. He loved his job, especially the “people” aspect of it, but the job was becoming increasingly stressful, with more and more pressure to increase sales. Considering alimony payments and his eldest son heading for college, Bob knew that losing his job would be disastrous. Bob sat in the waiting room of the hospital mental health services clinic in the hope of catching Dr. Jensan in between patients. Bob wanted to follow up with her about the dinner his company had sponsored the night before with a prominent speaker. Bob had found that following up was a good way of asking physicians about their opinions of his company's new antidepressant medication, Vivre. The clinic receptionist appeared, so Bob walked over to chat. He also had invitations for a company-sponsored luncheon at Zucci's he wanted her to put in physician mailboxes.