As the science wars raged on, a grassroots movement emerged. Parents and regulators took action to protect children against technology overuse. It is not surprising that children came first. They bear the brunt of the harm. They are also where corporate vulnerability lies. Action began against online gaming and spread to social networks. Children are the Achilles heel of the technology industry’s hold on manipulative designs to sustain an abusive business model. But, protecting children also opens the door for more. Any gain made for kids is a step toward change for all.