The chapter focusses on post-1721 developments, analysing the Dano-Norwegian missionary Hans Egede’s struggle to fit the new observations he made in Greenland into the framework of established ideas promoted in the texts he had read prior to his arrival. The transition from reading about Greenland in books to observing the land in situ led to a crisis of representation as the archive of knowledge that had been stored up over the centuries became difficult to reconcile with experience. The most significant error perpetuated in several texts was the idea that the Eastern Settlement was located on the east coast. Rather than dismiss the many expeditions that sought to reach this fabled settlement as irrelevant to the colonial project that eventually developed on the west coast, the chapter proposes that the search for the settlers and their resource-rich lands is significant for understanding Denmark’s political, religious, and commercial ambitions in Greenland. Attention is also paid to the maps Egede drew of Greenland as they are visual records of how traditional perceptions were allowed to coexist with new empirical data.