In 1994, at the height of the anti-racist campaign in British football, one fanzine editorial read as follows:

The author concluded, ‘Acceptance comes with integration and there can be no denying there is a totally different mood to that of ten years ago, and before.’ The quote revealed that despite the ongoing efforts of anti-fascist militants, overt expressions of racial abuse within the football environment did not subside until the early 1990s, as widespread public, grass-roots and institutional movements rose to challenge the phenomena. Many felt the activist consensus lagged at least a decade behind the emergence of football racism. As analysis in this chapter will show, fan groups and agencies of the British government capitalized on the opportunity to tackle racism in football by creating a broadly educative and aggressive campaign against overt racisms at football matches. As peaceful multicultural integration became the goal of many British politicians in the 1990s, the development of anti-racism in football became vital to the promotion of harmonious race relations.