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How does health consciousness influence attitudes of elderly people towards traceable agricultural products? Perspectives of the technology acceptance model

Published online by Cambridge University Press:  21 March 2019

Hung-Chou Lin  and
Su-Hui Kuo
Hung-Chou Lin*
Affiliation:
Department of Adult & Continuing Education, National Taiwan Normal University, Taipei, Taiwan
Su-Hui Kuo
Affiliation:
Department of Enterprise Consulting, Corporate Synergy Development Center, Taipei, Taiwan
*
*Corresponding author. Email: kevinathk@gmail.com
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Abstract

Recently, internet usage among elderly adults has been increasing and becoming more mainstream; with the ageing population in Taiwan, concerns over health are on the rise, and this is directly related to the products that people eat. The main objectives of this study were to develop an integrated extensibility model incorporating the technology acceptance model and to investigate the impact of health consciousness on elderly adults’ acceptance of technology in relation to traceability information websites in Taiwan. This study used structural equation modelling to analyse the data. The results revealed that elderly people with high health consciousness and high perceived usefulness had more positive attitudes towards products than those with low health consciousness and low perceived usefulness, and those with high health consciousness and high perceived ease of use had more positive attitudes than those with low health consciousness and low perceived ease of use in relation to the agricultural product traceability system.

Keywords

health consciousnesstraceable agricultural productTaiwan agricultural and food traceabilitytechnology acceptance model
Type
Article
Information
Ageing & Society , Volume 40 , Issue 8 , August 2020 , pp. 1808 - 1821
Copyright
Copyright © Cambridge University Press 2019

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