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Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand

Published online by Cambridge University Press:  15 September 2016

Todd M. Schmit  and
Harry M. Kaiser
Todd M. Schmit
Affiliation:
Department of Agricultural, Resource, and Managerial Economics, Cornell University
Harry M. Kaiser
Affiliation:
Department of Agricultural, Resource, and Managerial Economics, Cornell University
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Abstract

A model of the domestic demand for eggs was estimated from quarterly data over the period 1987 through 1995, incorporating an index of consumer dietary cholesterol concerns and generic advertising efforts by the American Egg Board and the California Egg Commission. Empirical results indicated that most of the observed change in egg demand could be explained by dietary cholesterol concerns. Simulating the model in a constant elasticity supply framework demonstrated that advertising efforts over the past several years have resulted in net benefits to egg producers largely when considering inelastic supply responses. However, considering trade bias reduces these benefit-cost ratios substantially.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 27 , Issue 1 , April 1998 , pp. 43 - 52
Copyright
Copyright © 1998 Northeastern Agricultural and Resource Economics Association 

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