A historic opportunity

In 1979, the then-new US Department of Energy (DOE) commissioned the American Association for the Advancement of Science (AAAS) to help develop a 20-year plan for its Carbon Dioxide Effects Research and Assessment Program. That effort produced a research agenda (US Department of Energy, 1980a) and a supporting workshop summary (US Department of Energy, 1980b). Even then, it was clear that “The probable outcome is beyond human experience” (US Department of Energy, 1980a, p. Intro-1). At the time, international research was coordinated by the Global Atmospheric Research Program. Coincidentally, the display window of a bookstore near to the workshop hotel featured The World According to Garp (Irving, Reference Irving1978). One might have imagined that our message was already a bestseller.

The project had five working groups. Four dealt with effects: on the oceans and the cryosphere; on the managed biosphere; on the less managed biosphere; and on economics and geopolitics. The fifth group, which I joined, considered social and institutional responses to the threat. Figure 1 has an excerpt from our report. Except for the first sentence, it could be written today. The path forward seemed so clear that, soon afterward, I wrote what might be the first article proposing a behavioral research agenda (Fischhoff, Reference Fischhoff and Harvey1981). I asked Lita Furby, a developmental psychologist with cross-cultural expertise, to help write the workshop paper on ‘psychological dimensions of climate change’ (Fischhoff & Furby, Reference Fischhoff, Furby, Chen, Boulding and Schneider1983). Box 1 presents the five projects that we proposed. These, too, seem relevant today.

Figure 1. Decision-making about climate change: a 1980 call for research and action. Source: US Department of Energy (1980b, pp. vii–viii).

The path looked bright for research that would be good for science, as well as for society. The projects in Figure 1 and Box 1 all require collaboration among sciences, which could learn from one another, and with publics, who could pose fresh problems and perspectives. However, that was not to be, for reasons that can inform future research.

A missed opportunity

The grand plans of the DOE–AAAS initiative ended with the 1980 Presidential election. In the ensuing period, the physical sciences generally managed to protect enough of their climate-related programs to keep going and gradually increase over time. The behavioral sciences, having no programs to begin with, stayed on the sidelines – for the next quarter century. The few projects during that period suggest the contributions that the behavioral sciences might have made, and might make in the future, toward characterizing the human impacts of climate change and engaging the public in mitigation and adaptation.

The preceding period had seen active behavioral research on energy conservation, prompted by 1970s oil crises. However, that research was being wound down, without having created a sustained institutional presence that might pivot to climate change (Stern & Elliot, Reference Stern and Aronson1984). The National Academy of Sciences created a Committee on Human Dimensions of Global Change (HDGC), hoping that someone would fund the research opportunities that it identified (National Research Council, 1992). Willett Kempton and his colleagues showed how a multi-method approach could capture the richness of diverse groups’ climate-related decisions (e.g., Kempton, Reference Kempton1991). Ann Bostrom and her colleagues studied the mental models that shape the credibility of claims about climate change (e.g., Bostrom et al., Reference Bostrom1994). Jon Krosnick and his colleagues pieced together the closest thing we had to a tracking survey of climate beliefs and attitudes (e.g., Krosnick et al., Reference Krosnick, Holbrook and Visser2000).

As we did little, greenhouse gases continued to accumulate in the atmosphere, where they will take generations to dissipate. Vested interests, opposed to specific climate-related policies (e.g., reduced fossil fuel use, better control of methane emissions), honed their arguments for attacking climate science in general (Oreskes & Conway, Reference Oreskes and Conway2010). Long-term capital investments (e.g., buildings, transportation infrastructure) were made, constraining future action. Development proceeded as though ecosystems would be as resilient in the future as they had been in the past. Domestic, foreign and national security policies ignored the potentially destabilizing effects of climate change.

In retrospect, the climate science community appears to have played a strong hand poorly, even considering the power of the opposition. By some accounts, over that period, the chance to halt catastrophic climate change was lost (Rich, Reference Rich2019; Wallace-Wells, Reference Wallace-Wells2019). Perhaps things would have been different with a sustained investment in behavioral science research to help characterize human impacts, assess the realism of possible policies, establish two-way communications with the public and guide climate science in relevant directions.

The next section discusses the climate science community's role in missing these opportunities as it framed the issues and controlled research resources. The following section discusses our own role, asking how the behavioral sciences might have been part of the problem. The section after that considers what has – and has not – changed in the recent welcome surge in behavioral science related to climate change and where future opportunities lie. It leads to a discussion of the institutional arrangements needed to realize them. The conclusion asks how different our climate present might have been had the behavioral sciences been fuller partners and what lessons the experience holds for its role in other arenas (e.g., geoengineering, machine learning). Throughout, ‘behavioral science’ refers to the study of individuals situated in the groups, organizations, cultures and political entities that shape and are shaped by them. ‘Climate science’ refers to the physical sciences that dominate the field (e.g., atmospheric chemistry and modeling). The biological sciences’ experience has been somewhat like our own.Footnote ¹

Absorbing behavioral science in climate science

Behavioral science's reception in climate science followed the natural pattern when one discipline owns a problem by virtue of getting there first. That discipline sets priorities and directs resources to studying them. In this case, that discipline was the physical science that first postulated greenhouse gas processes and then painstakingly described their extent, drivers and complications. It pursued the curiosity-driven problem-solving that guides any normal science, with little perceived need or capacity for input from other sciences. It also assumed that the facts would speak for themselves, once they were known with sufficient confidence to be shared.

The specific expression of this general pattern reflected the distinctive features of the lead discipline. Physical scientists excel at analyzing complex, bounded, quantitatively defined problems. The complexity of those analyses means that endless refinements are possible, each needing attention before other disciplines are engaged. With climate, the bounds of the analyses included no behavioral variables, except in highly aggregate form (e.g., energy consumption). Their quantitative formulation excluded behavioral research, unless it could be translated into analysis-friendly terms.

As an added barrier, many physical scientists doubted that behavior could be studied scientifically or that the behavioral sciences are sciences at all. Even sympathetic physical scientists lacked the expertise to identify, recruit and absorb behavioral scientists with complementary knowledge and skills. When funding was available for behavioral science, review panels dominated by physical scientists might find nothing that they liked, because none of the proposed research looked like science to them, with the familiar features of complex, bounded, quantitatively defined problems. When money got tight, behavioral scientists often found themselves last in, first out.

When some climate scientists began to sound the alarm, behavioral scientists might have been useful allies in communicating with the public. Here, too, natural processes left them out. On the one hand, physical scientists wanted to be sure about any specific research results before saying anything. On the other hand, the general reality of climate change seemed so clear that the public would immediately grasp its portent. Scientists who spoke to the public risked professional censure, as seen in some scientists’ distaste for Carl Sagan's success. Climate scientists also risked misreading their audience, falling prey to the human tendency to exaggerate how well one understands and is understood by others (Nickerson, Reference Nickerson1999). The very intellectual skills that make climate scientists so good at their analyses also make them very different from the general public. As a result, they may have particular difficulty intuiting others’ perceptions.

In retrospect, communications from that era overcomplicated the problem and oversimplified the solution. The essence of the problem is captured in “The probable outcome is beyond human experience.” Grasping the fateful gamble being taken with our collective future did not require deep understanding of any single science's piece of the complex underlying processes. However, directing that concern toward specific possible solutions did require detailed analysis of their costs and benefits. The absence of those analyses exposed climate activists to the claim that “one of the real tragedies that totally distorted the debate over climate change was that it got tied into the solution in a way that if you accepted the first you had to accept the second” (Gingrich, Reference Gingrich2017). Whether that framing justified attacking climate science in general, in order to undermine specific unwanted solutions, is a separate question.

Adapting behavioral science to climate science

These barriers to entry notwithstanding, it is only fair to ask how well we exploited what opportunities there were. After all, behavioral scientists were invited to the DOE–AAAS initiative, thanks to far-sighted organizers such as Elise Boulding, Lester Lave, Roger Revelle and Steve Schneider. Did natural tendencies of our own disciplines keep us from doing more? Given that physical sciences were, deservedly, the lead disciplines, could we have done more to connect our research with theirs?

In principle, there were (and are) three possible ways to connect. One is translating our results into the quantitative estimates that their analyses need. The second is helping to make their research more relevant to climate-related decisions. The third is treating the analytical process as a behavioral enterprise, potentially subject to imperfection and improvement. At that time, the worlds of climate scientists and behavioral scientists were too far apart to make those connections without greater effort than we (or they) could (or would) make.

The first kind of connection – translating behavioral results into analytical terms – might have been good for our science, as well as theirs. It would have situated our general theories in specific settings; created clear, shared definitions of variables; promoted practical as well as statistical significance; and produced assessments of uncertainty in terms suited to sensitivity analyses. However, climate analyses had no places for behavioral science knowledge, and we failed to create them. Had we tried, we might have found climate scientists to be reluctant partners. However, running that experiment would have required deeper engagement with climate science and scientists than we could muster. It might also have met resistance from within our disciplines, given the time that it would have diverted from conventional research activities.

Behavioral scientists had more success with the second kind of connection: making climate science more relevant to climate decisions (e.g., Kempton, Reference Kempton1991; Bostrom et al., Reference Bostrom1994). The resulting research was, arguably, productive scientifically. It revealed how seemingly similar terms can evoke divergent associations (e.g., climate change, global warming, risk), how mental models of physical processes can affect the credibility of scientific claims (e.g., how global warming might produce severe winter storms) and how people can construct preferences for the novel tradeoffs posed by climate-related policies. Progress was easier here because we could do the research on our own and because some climate scientists liked having their story told, even if they did not think that they needed help telling it. We made little progress, though, in helping climate scientists to make their analyses more relevant to specific climate-related decisions, defined precisely enough that institutions and individuals could deliberate them.

We had similarly little success in creating the collaborations needed to make the third potential connection: treating climate science as a behavioral endeavor. All sciences have two subjective elements: professional judgments, which take over when the data run out or need interpretation; and value judgments, which determine which issues are studied, how terms are defined, and how cautiously results are interpreted (Fischhoff & Kadvany, Reference Fischhoff and Kadvany2011; Fischhoff, Reference Fischhoff2015). Behavioral science can address both forms of subjectivity in ways that could help climate science to direct and defend its work. However, scientists never like being told that their work is fallible, incomprehensible and incomplete. In order to make our case, intellectually and interpersonally, we would have had to become much more integral to the climate science community. Both we and they bear responsibility for that failure.

What has changed? What comes next?

That long, lean period seems far removed from the recent profusion of behavioral science research on climate change, as seen in this special issue (Sovacool, Reference Sovacool2014). The efforts of the dogged individuals who fanned the embers and made that research possible deserve a systematic account. What follows is my assessment of what has changed, what has not and where the opportunities lie for strengthening the three kinds of connection. The next section considers the institutional changes needed to realize them.

What will make it happen?

Figure 1 and Box 1 summarize a report calling for behavioral research that would make these three kinds of connection. That report recognized that achieving such “an unprecedented interdisciplinary research effort” (Figure 1) would require extraordinary institutional support. There are historical examples of behavioral sciences coming together to address major societal challenges, such as war, immigration and economic distress (e.g., Lazarsfeld, Reference Lazarsfeld1949; Bar-Gal, Reference Bar-Gal1998; Reynolds & Tansey, Reference Reynolds and Tansey2003). There is also systematic study of boundary organizations intended to coordinate such activities (e.g., O'Mahony & Bechky, Reference O'Mahony and Bechky2008). Based on my reading of these sources, and my personal experience, behavioral science can play a central role in climate science and policy if it can connect itself to the dominant climate science in these three ways. Doing so will require sustained investments in learning climate science, getting to know climate scientists and becoming part of their activities. These will require changes in relations with the climate sciences and within the behavioral sciences (Hein et al., Reference Hein2018).

The behavioral sciences are much more welcome today than in much of the past. However, their designated roles are often subservient ones: tell the stories emerging from climate science research; persuade or induce people to take actions deemed climate friendly; or mobilize the public to defend climate science. Although these are essential activities that require the behavioral sciences’ core competencies, they do not engage decision-makers in setting the research agenda or identifying policies worth analyzing. Indeed, they may undermine that role by depicting the public as failing to understand climate science (Fischhoff, Reference Fischhoff2007).

Progress toward such research can be seen in many places (e.g., Pidgeon et al., Reference Pidgeon, Demski and Butler2014; Stern et al., Reference Stern, Sovacool and Dietz2016; Wong-Parodi et al., Reference Wong-Parodi2016; Maibach et al., Reference Maibach2017; van der Linden et al., Reference van der Linden, Leiserowitz and Maibach2017; Weber, Reference Weber2017). Some of that research has directly involved climate scientists. In addition to ensuring technical accuracy, such collaborations can also create personal ties that reduce the risk of members of one discipline reading a bit from another and then assuming mastery. Some of that research has included behavioral scientists from multiple disciplines and theoretical perspectives. Such collaborations can not only address the complexity of decisions (and decision-makers), but also reduce the temptation to focus on theories rather than problems. Some of that research has included activists. Such collaborations can not only reduce misunderstanding, but also demonstrate scientists’ personal commitment to practical matters.

All of these collaborations take time away from producing conventional peer-reviewable publications. Rather, they result in elaborate interventions whose success or failure is hard to attribute to any of their components. Disciplinary departments have typically told behavioral scientists with an interest in such activities to take it outside, to applied settings or boundary organizations. That strategy might be defended as protecting the basic research that is the lifeblood of applications. However, it also cuts that research off from the reality test of applications and the stimulus that they provide.

An alternative model is to create positions in academic departments that carry the expectation of both publishing in top journals and being useful, or joint appointments in departments committed to each. For faculty holding those positions, time spent with other disciplines and with decision-makers is not wasted. Rather, it is a capital investment in their ability to change the world and learn enough about it to identify phenomena worthy of systematic study. Having such positions might help departments retain idealistic faculty who want, and are willing, to test the practical value of basic research, while still contributing to its creation.

Creating such positions would provide academic departments with a principled defense against charges of ivory tower isolation. Those positions would be not just transient concessions to prove relevance, but central to their mission. Climate change could also provide a reason to change a business model that has created untenable pressures on work–life balance, rewards for careerist resume building, oversold claims and exploitative adjunct faculty positions. Such immersion requires research that is slow, rather than fast-paced and high volume (Medin et al., Reference Medin, Ojalehto, Marin and Berg2017). A planetary threat needs an academic world worthy of the challenge. It might prompt creating one.