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Global Brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, $50.00. ISBN: 978-0-521-83397-4.
Published online by Cambridge University Press: 14 April 2011
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- Book Review
- Information
- Business History Review , Volume 83 , Issue 1: A Special Issue on Scandals and Panics , Spring 2009 , pp. 208 - 210
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- Copyright © Harvard Business School 2009