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The Manipulation of Popular Impulse: Graham Wallas Revisited

Published online by Cambridge University Press:  07 November 2014

T. H. Qualter*
Affiliation:
University of Saskatchewan
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Extract

When Graham Wallas published his Human Nature in Politics, just over fifty years ago, it was already becoming apparent that the machinery of representative democracy was not working as smoothly as its liberal creators had intended. The successful operation of its institutions, which implied the existence of a society of rational well-intentioned individuals, was being frustrated by oligarchic party structures, self-interested pressure groups, the apathy and ignorance of the mass of the population, and the power of irrational persuasion. As the gulf between the theory and the practice of democracy became more obvious, there resulted a disillusionment which led many to a complete rejection of the democratic thesis. It was this setting that led Ostrogorski, Michels, and others to prophesy the collapse of democratic political machinery.

But to prove that the institutions set up by men to achieve a certain ideal are inadequate for that purpose is not the same as to prove the worthlessness of the ideal. Such was the essence of Graham Wallas' thesis. The founders of democratic theory believed they had discovered the means for a fuller expression of human dignity and a more complete development of the individual's potential. An unfortunate over-emphasis on the role of reason in political activity, however, made impossible the realization of their ideal through the machinery they had established, especially the machinery for the election of representatives. Democracy, nevertheless, remained an ideal that might still be attainable if some adjustments were made to account for previously neglected facts about human nature.

Type
Articles
Copyright
Copyright © Canadian Political Science Association 1959

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References

1 Wallas, , Human Nature in Politics (London, 1908), 240.Google Scholar The page references given in the text refer to this edition.

2 As illustrative of this trend, see Lasswell's, Power and Personality (New York, 1948)Google Scholar, with its stress on the “social psychiatry of society.”

3 See, e.g., Jerrold, B., “On the Manufacture of Public Opinion,” Nineteenth Century, XIII, 1883.Google Scholar

4 First published 1914.

5 For an account of electioneering practices at the turn of the century see Buxton, C. R., Electioneering Up-to-Date (London, 1906).Google Scholar

6 See The Great Society (London, 1932), esp. chap. x.Google Scholar

7 Grego, J., A History of Parliamentary Elections and Electioneering in the Old Days (London, 1886)Google Scholar; Gash, N., Politics in the Age of Peel (London, 1953)Google Scholar; Butler, D. E., The British General Election of 1951 (London, 1952)Google Scholar, and The British General Election of 1955 (London, 1955).Google Scholar

8 Lazarsfeld, P. F. et al., The People's Choice (New York, 1944)Google Scholar; Benney, M. and Geiss, P., “Social Class and Politics in Greenwich,” British Journal of Sociology, I, 1950 Google Scholar; Berelson, B. R. et al., Voting (Chicago, 1954).Google Scholar

9 Berelson, et al., Voting, 25.Google Scholar

10 See, e.g., Babcock, R. S., State and Local Government and Politics (New York, 1957), esp. 53 ff.Google Scholar

11 New York, 1956.

12 These conclusions are based on a study of party advertising in one major newspaper, the Winnipeg Free Press.

13 Ibid., March 28, 1958, 14. The quotations are from a full-page advertisement for the Conservative party.

14 C. I. Hovland et al., Experiments on Mass Communciation, vol. III of Social Science Research Council, Studies in Social Psychology in World War II (Princeton, N.J., 1949).Google Scholar

15 Experiments on Mass Communication, 21.

16 Ibid., 64-5.

17 Simon, H. A. and Stern, F., “The Effect of Television upon Voting Behavior in Iowa in the 1952 Presidential Election,” American Political Science Review, IL, 1955.Google Scholar

18 See Doob, L. W., “Goebbels's Principles of Propaganda,” Public Opinion Quarterly, XIV, 1950.Google Scholar Based on a translation of part of Goebbels' diary.

19 In his book, The Propaganda Menace (New York, 1933).Google Scholar

20 The People's Choice.