The article discusses the distribution and meaning of ‘locally free reflexives’ (‘untriggered reflexives’, ‘viewpoint reflexives’, ‘perspective logophors’) in English. After a thorough assessment of the contextual constraints on the use of such locally free self-forms, three analyses are discussed and compared: (a) the view that such self-forms are bound by a minimal subject of consciousness within their discourse (Zribi-Hertz, 1989); (b) the view that the relevant forms exhibit essentially the same distribution as pronouns and that the choice between the two is motivated by discourse considerations (Reinhart & Reuland, 1993); and (c) the view that locally free self-forms are intensifiers without pronominal heads (Baker, 1995). It is shown that the third analysis is by far the most adequate one, and that both the distribution and the meaning of such expressions can be explained on the basis of this analysis if it is combined with a suitable semantic analysis of intensifiers.