Today,more than ever, citizens expect value formoney, not only from their elected representatives, but also from the laws and regulations passed to protect them. As the European economy faces continued challenges and limited economic growth, citizens rely on policy-makers to encourage innovation and stimulate growth and jobs. This requires flexible legislation which fosters start-ups, encourages SMEs during those early days, but which also simultaneously maintains the high levels of consumer health and safety that they have become accustomed to.

Public accountability is also increasing – and rightly so. Citizens don't just want legislation that delivers – they alsowant transparency and open dialogue. They want decision-makers to explain why certain policy choices weremade over others, and what benefits they can expect fromsuch choices. This requirement for information must also be seen against a backdrop of increasing demands on consumers’ time and a tendency to deal in “twitterati” style soundbites. This often results in consumers feeling the need for analysis and validation of information via a third party, sometimes a journalist, sometimes anNGOor government agency.