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Data Portability and Data Control: Lessons for an Emerging Concept in EU Law

Published online by Cambridge University Press:  06 March 2019

Abstract

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The right to data portability (RtDP) introduced by Article 20 of the General Data Protection Regulation (GDPR) forms a regulatory innovation within EU law. The RtDP provides data subjects with the possibility to transfer personal data among data controllers, but has an impact beyond data protection. In particular, the RtDP facilitates the reuse of personal data that private companies hold by establishing a general-purpose control mechanism of horizontal application. Article 20 of the GDPR is agnostic about the type of use that follows from the ported data and its further diffusion. We argue that the RtDP does not fit well with the fundamental rights nature of data protection law, and should instead be seen as a new regulatory tool in EU law that aims to stimulate competition and innovation in data-driven markets.

What remains unclear is the extent to which the RtDP will be limited in its aspirations where intellectual property rights of current data holders—such as copyright, trade secrets and sui generis database rights—cause the regimes to clash. In such cases, a reconciliation of the interests might particularly confine the follow-on use of ported data again to specific set of socially justifiable purposes, possibly with schemes of fair remuneration. Despite these uncertainties, the RtDP is already being replicated in other fields, namely consumer protection law and the regulation of non-personal data. Competition law can also facilitate portability of data, but only for purpose-specific goals with the aim of addressing anticompetitive behavior.

We conclude that to the extent that other regimes will try to replicate the RtDP, they should closely consider the nature of the resulting control and its breadth and impact on incentives to innovate. In any case, the creation of data portability regimes should not become an end in itself. With an increasing number of instruments, orchestrating the consistency of legal regimes within the Digital Single Market and their mutual interplay should become an equally important concern.

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Articles
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Copyright © 2018 by German Law Journal GbR 

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139 Proposal for a Directive of the European Parliament and of the Council on Certain Aspects Concerning Contracts for the Supply of Digital Content, COM (2015) 634 final (Dec. 9, 2015) [hereinafter Proposal for a Digital Content Directive].Google Scholar

140 See id. at art. 16(4)(b) (providing for a similar obligation for suppliers with regard to long term contracts for the supply of digital content). Interestingly, art. 16(4)(b) does not state that consumers are entitled to receive the content free of charge and thus seems to allow suppliers to ask for a fee.Google Scholar

141 See id. at art. 13(2)(b)Google Scholar

142 See id. at recital 39 of the preamble.Google Scholar

143 See discussion supra Section C.II.Google Scholar

144 WP29, supra note 16, at 10–11.Google Scholar

145 General Approach of the Council (June 8, 2017), art. 13a(3), http://data.consilium.europa.eu/doc/document/ST-9901-2017-INIT/en/pdf (emphasis added).Google Scholar

146 See also Metzger, Axel et al., Data-Related Aspects of the Digital Content Directive, 9 JIPITECH 90, 102–04 (2018) (comparing the RtDP in the GDPR and the data retrieval obligations in the Digital Content Directive).Google Scholar

147 See Opinion of the European Data Protection Supervisor 4/2017 on the Proposal for a Directive on Certain Aspects Concerning Contracts for the Supply of Digital Content 8–9, 18–20, (Mar. 14, 2017), https://edps.europa.eu/sites/edp/files/publication/17-03-14_opinion_digital_content_en.pdf (making recommendations to ensure that the Digital Content Directive does not change the balance found by the GDPR under which the processing of personal data may take place in the digital market); see also Natali Helberger et al., The Perfect Match? A Closer Look at the Relationship Between EU Consumer Law and Data Protection Law, 54 Common Mkt. L. Rev., 1427–66 (2017) (discussing the relationship between data and consumer protection law more generally).Google Scholar

148 General Approach of the Council, supra note 145, art. 13a(3).Google Scholar

149 See ETNO Memo, supra note 112, at 9 (explaining—within the context of the GDPR and the EU electronic communications framework—that, “[w]hile the data protection oriented data portability right of the GDPR has a different scoping and orientation, one should be careful not to impose cumulative, redundant and potentially contradictory portability obligations on the telecoms industry.”).Google Scholar

150 See Regulation of the European Parliament and of the Council on a framework for the free flow of non-personal data in the European Union, art. 6(1) (Nov. 9, 2018), http://data.consilium.europa.eu/doc/document/PE-53-2018-INIT/en/pdf.Google Scholar

151 See Art. L. 224-42-1 - L. 224-42-4 of Loi 2016-1321 du 7 octobre 2016 pour une République numérique [Law 2018-132 of October 7, 2016 for a Digital Republic] Journal Officiel de la République Française [J.O.] [Official Gazette of France], Oct. 7, 2016, pp. 14–15 (stating that providers of online public communications service have to enable a consumer to recover free of charge all data that he or she has stored online—as well as all data resulting from the use of his or her user account that can be consulted online—with the exception of the data which has been significantly enhanced by the provider concerned). This provision resembles the data retrieval obligation that has been included in the proposal for a Digital Content Directive. The difference is that the latter is still under consideration in the EU legislative process while the former has already been adopted in its final form. As a result, regardless of what will happen to the relevant provisions in the proposal for a Digital Content Directive, providers of online public communications services in France have already had to comply with the data retrieval obligation set out in French consumer law as of the entry into force of the new duty enters in May 2018 (simultaneously with the start of the applicability of the GDPR).Google Scholar