2.1. The SDGs as exponents of the Modernity worldview

The SDGs, the goals as well as the targets and indicators embody the worldview of Modernity.Footnote ⁱⁱⁱ This statement begs the question: what is Modernity? Modernity denotes a series of developments that started in medieval Europe and led to what is called the Enlightenment on the waves of socio-political and religious changes and of scientific discoveries and technological applications in industrial capitalism. It spread from Europe, in parallel with colonialism, to its ‘offshoots’ and other parts of the world. It reached its apparent apogee in the second half of the twentieth century as the High Modernity of the post-war era, followed by Late Modernity and Post-Modernity since the 1980s.

Without any claim to completeness, I suggest at least four features of Modernity.Footnote ^iv The sequence of the list does not imply causality – it has clearly been a process of multiple interacting cause-and-effect events. First is the scientific method of empirical reductionism, with:

• • The aim of generating context-independent statements and abstractions;

• • The aim of eliminating religious superstition (Entzauberung) and distrust of personal knowledge; and

• • A separation between object and subject, and between fact and value.

Founded on the belief in the universality of logic and reason and the evidence of sense observations, the scientific method has a preference for abstractions and an aspiration for universalism. Knowledge based on the personal and particular is judged as unreliable and often seen as superstitious; it is relegated to the altogether different realm of the inner and subjective, as against the outer and objective. Alongside this, the classical-medieval idea of an ordered universe and a telos orientated towards the whole was replaced by a new relationship between the community and the individual, and later on between personal freedom and state and corporate control. Modernity also meant a shift in the view of nature: from a God-created work of art, nature became a resource for technical exploitation and the construction of a human-created world. These changes have not been sudden or final: it was a slow and multifarious process with remnants of pre-Modernity still remaining.

A second feature of Modernity is a continuous process of rationalization, formalization and standardization in a quest for increased efficiency and productivity – the ‘ruthless logic of Modernity’.Footnote ^v It is directly and indirectly a driver of globalization and of increasing uniformity and concentration of knowledge and power.

A third aspect of Modernity is the emancipatory ideal of bringing progress and well-being to all people based on the imperatives of justice, equality and participation. This ideal, already visible in the Reformation with its emphasis on the worth and responsibility of the individual, voiced the desire to be liberated from inequality and repression and the conviction that the revolutionary forces of science and technology would free mankind from slavery and drudgery, as well as from religious and other superstitions. Liberalism, socialism and communism were the clearest political manifestations of this European ideal, and throughout the nineteenth century these were in conflict with reactionary forces of the feudal aristocracy and church (Evans, Reference Evans2017). The underlying strain between individualism and collectivism is still with us in the discourse on the role of market versus state (e.g., see Beinhocker, Reference Beinhocker2005; Sen, Reference Sen1999; van Bavel, Reference van Bavel2017).

Fourthly, and relatedly, the Modernity worldview has a belief – legitimated by science and technology – in the predictability, planning and control of societal processes by bureaucrat–manager–experts. The natural science methods crept into the non-natural sciences and gave rise to expectations of explanatory ‘laws’ governing men and society – notably in economic science. It also altered the political order: although royal and aristocratic elites were formally still in power, the sovereign nation-state and its government and bureaucracy became the preeminent political unit in an increasingly liberal-democratic setting. In twentieth-century socialism and capitalism, the administrative state and the multinational corporation have become the counterparts.Footnote ^vi

These features of (High and Late) Modernity are easily recognized in the SDGs and targets. The (European) welfare state is the model to be followed, with its emphasis on protection and provision for in some way disadvantaged persons.Footnote ^vii It is also noticeable in its emphasis on the targets of economic yardsticks and performance such as the poverty line, gross domestic product (GDP) growth, (increase in) productivity and efficiency and elimination of trade barriers, job provision and access to financial services. There is an enormous – though implicit – role for the state or government: universal access to food, water, energy and housing services; building up health, education and urban infrastructure; promotion of science and technology; reduction of pollution and waste generation; management of marine and terrestrial ecosystems; and international monitoring, regulation, law and negotiation. These goals and targets make up a set of lofty ambitions, for sure – but there is a bias in the direction of (Late) Modernity values, beliefs and concerns. This causes, on the one hand, a possibly dangerous neglect of forces that prohibit their realization, and, on the other, an incompleteness of what makes up ‘the good life’.Footnote ^viii

2.2. Modernity and its opponents

Modernity has been a source of tremendous change in the world, for better and for worse. Human quality of life has benefited enormously, satisfying and creating an ever broader spectrum of often basic needs and bringing to fruition broader notions of well-being, including law and justice, democratic accountability and human rights. It has brought great advances, such as a near doubling of average life expectancy, which no other civilization has achieved and are sometimes too easily dismissed.Footnote ^ix It is the promise of similar and more within the SDGs that makes them representative of the Modernity worldview.

However, Modernity in its appearance of industrial capitalism and socialism/communism has created large unintended, unforeseen and undesirable side-effects and feedbacks as a result of the exploitation of the human and natural world at unprecedented speed, scale and rigour. Less tangible side effects are the concentration of state, corporate and financial power, the loss of diversity in nature and culture, and several intractable long-term and global risks that are reminiscent of Goethe's Zauberlehrling. Many of the costs and risks were ignored, denied or externalized, and in many places they still are.Footnote ^x There have always been undercurrents of resistance, opposition and doubt. From the start, Modernity's claim to knowledge, rationality and power and the process of ‘development’ has been contested from diverse corners, as is manifested in numerous resistance and opposition movements often given the label ‘Romanticism’. Aristocratic elites bemoaned the tendency towards materialist lifestyles; workers opposed harsh working conditions and unfair distribution of rewards; religious persons and artists feared erosion of community and ethical guidelines; and nature lovers and consumer groups started to resist the destruction of natural areas and the pollution of air and water (Caradonna, Reference Caradonna2014; de Vries, Reference de Vries2013).

One realm of resistance stems from colonialism. Although it often went with the blessings of Christian schools, transfer of technical skills and abolition of cruel customs and practices, colonialism and its sequel in neo-colonialism have tainted Modernism in many parts of the world and inspired opposition and resistance in a variety of social movements up to the present day (e.g., see Appadurai, Reference Appadurai2005; Castells, Reference Castells1997; Easterly, Reference Easterly2006; Sachs et al., Reference Sachs2010; Shiva, Reference Shiva1989). In reaction to a global consumer culture and worldwide environmental destruction, some choose protection by exclusion, as in ethnic and religious fundamentalism; others aim towards the construction of identities that bridge the local and the global, as in the environmental and feminist movements.Footnote ^xi Simultaneously, the legitimizing identity of the nation-state and its institutions has been eroded by globally operating corporations on the one hand and by citizen and revolutionary movements on the other, both reinforced by the advances in information and communication technology.Footnote ^xii

Modernity has also been under siege from developments within science. Newton's mechanical laws broke apart in the very small and the very large, and in physics, even subject (as observer) and object (as observed) are connected. Advances in mathematics in combination with more and faster computing power made it clear how extreme the simplification of the real world is in the mechanistic worldview of early Modernity (de Vries, Reference de Vries2010, Reference de Vries2013). Within philosophy and sociology of science, the insight that scientific knowledge is a time-, value-, interest- and culture-determined social construct gained ground (e.g., see Tarnas, Reference Tarnas1991; Toulmin, Reference Toulmin1990). Postmodern thinking had arrived.

A variety of societal forces has thus been at work for the last four or five decades in a transformation process away from the still dominant worldview of Modernity. Inconsistencies, controversies and paradoxes abound in the resulting patchwork of objections and refutations made in the name of subjective truth, religious revelations, animal sensibilities and other ‘irrationalities’. It is a rebalancing act in which the subjective and the immaterial are regaining legitimacy and the relation between individual and collective is reorientating itself. It is a world of several, often competing and conflicting master narratives (Appadurai, Reference Appadurai1996). It justifies the question of whether Modernity as a worldview, and thus the SDGs, can still give humanity the necessary guidance. Before addressing this question with respect to ethical aspects, I introduce the worldview approach as a way of framing it.

4.1. Roots of moral behaviour

The SDGs represent ideals and ambitions for the world and point at a path towards a collectively desirable state of the world. Ethical statements are about alternatives for future action and the choice between them on the basis of values, motives and outcomes.Footnote ^xvii As such, the SDGs are or imply ethical statements that concern both dimensions of worldview space.Footnote ^xviii An early ethics might be called hero morality, although one could also speak of survival morality. Leading warriors, excelling and competing in the ‘virtue’ of battle, became part of shared stories and myths, with courage, honour and loyalty as the main virtues. Physical and social as well as military, strategic and psychological preponderance mattered most – the ‘right of the strongest’ (lower-left corner of Figure 1). Priestly hierarchies complemented the hero morality with a religious ethic, consisting of rules and commandments in connection with an imagined supernatural world of gods and demons and the natural environment (upper-left corner of Figure 1). The proclaimed virtues were centred around non-worldliness, purity and compassion.

Within the worldly and religious order, there was a taboo morality among the population at large – farmers, merchants, craftsmen – with obedience as an important virtue (lower-right corner of Figure 1). Their instincts and passions had to be channelled and constrained in the form of strictly prescribed social roles embedded in traditions and institutions. These mostly concerned matters of common interest, such as practices and beliefs about food and diseases, taboos around birth, gender, pregnancy and death, rules about ownership and trade and ways to settle conflicts and enforce obedience. It served the purposes of safety, cooperation and conflict resolution within the group and it constrained the brute force of the powerful. Fear of punishment and retribution will have been among the motives for ‘good’ behaviour.

In the course of history, individuals have attempted to escape social hierarchies with their prescribed roles, rules and practices and develop individual ‘selves’ with personal desires, emotions and beliefs (upper-right corner of Figure 1).Footnote ^xix Ethics appears in the sense of personal awareness and conscience – a spiritual ethic. It is an important aspect of medieval mysticism and the Protestant ethic. In the Eastern dharma traditions, it involves the orientation on individual self-realization and on practical methods to reach it. Spiritual authority resides in living masters, not only in scriptures, and there is a large diversity in gods, rituals and practices without a claim to universality (Malhotra, Reference Malhotra2011). It should be noted that, in all religions, the everyday reality can often differ significantly from the avowed ideals, as with the secular ideals of chivalry and justice. The important thing is that many people still live in a premodern world in which traditional morality and ethics prevail and are not to be overlooked in the implementation of the SDGs. In the following subsections, I take a closer look at the ethical schools and theories in Modernity.

4.2. Industrial Era ethics: libertarianism and utilitarianism

Ethics and morality in the agrarian societies of early medieval Europe evolved from a variety of tribal systems into rather widely shared values and beliefs that were founded on Judaeo-Christian traditions and classical Greek philosophy, notably Aristotle. From the sixteenth century onwards, it gradually changed into what I call Industrial Era and Enlightenment ethics. The former had two main streams: libertarianism, which reflects the growing desire for freedom from oppressive worldly and clerical elites; and utilitarianism, which represents the growing focus on material wealth among the bourgeois class.

Libertarianism Footnote ^xx emphasizes the rights and freedom of choice of the individual in matters of religion, opinion and lifestyle and protects individual autonomy against collectivizing tendencies on behalf of king, state or church. Justice is interpreted in terms of equality with respect to (legal) entitlements. Freedom is about individual freedom, with the political implication of deregulating business and reducing the role of government. With the disappearance of social virtues such as trust, acceptance, restraint and sense of obligation – sustained by, for instance, Christianity and socialism – there is no longer an incentive to practice civic duty or cooperate for the collective: “In the modern liberal view, the socioeconomic system is seen as amoral … in an individualistic society, morality is for the most part an individual matter” (Hirsch, Reference Hirsch1977, p. 119).

Utilitarianism evaluates the actions of an individual on the basis of their consequences in terms of utility.Footnote ^xxi Attraction to pleasure and aversion to pain are considered the only motives for human agency. Its ethics are relative and consequentialist: which action should be taken? Calculus is the method employed, evaluation is in terms of outcomes and the practical ethical rule involves maximizing the difference between pleasure and pain. In a business/corporate setting, the same calculus is used to maximize efficiency or profit. In an attempt to extend this into the public domain, the concept of aggregated social utility has been postulated, which then should be maximized: the greatest happiness of the greatest number.Footnote ^xxii

Can Industrial Era ethics provide guidelines for the implementation of the SDGs? Both utilitarian and libertarian ethics are practices of the rational and emancipated individual in Modernity. Libertarians and (neo)liberals are natural protagonists of the SDGs, such as the anti-discrimination and anti-abuse (#5, #16) targets, but without a legal framework and a state to enforce them, these goals remain ineffective. Being indifferent to the outcomes in terms of income (in)equality, they will not engage with many of the SDGs. Indeed, by advocating a minimal public domain and by promoting and justifying privatization and monetization of the (natural) commons, a (neo)liberal ethic tends to be detrimental to several SDGs.

Utilitarianism in its narrow form accepts consumer behaviour as the optimal outcome of rational choice on the basis of a coherent set of preferences. The basic assumptions are that (access to) markets exist, that everything can be expressed in prices and that prices settle issues of justice and (in)equity.Footnote ^xxiii The emphasis in the SDGs on market access, taxes and subsidies, consumer protection and regulatory measures in relation to food distribution (#2), water (#6) and energy (#7) targets as prime policy tools reflects the importance of utilitarian ethics in their formulation. In practice, arguing about complex issues such as the costs and benefits of genetically modified organisms in agriculture (#2) on the basis of risk–benefit calculus upholds an illusion of rational decision-making by a collective of people about incommensurable items.Footnote ^xxiv To make matters even more complex, the psychology and ethics of (social) utilitarianism have potentially serious political implications, such as sacrificing the (basic) individual rights of minorities that run counter to libertarian values (Sen, Reference Sen2010; van Asperen, Reference van Asperen1993).

4.3. Enlightenment ethics: the transcendental institutionalism of Kant and RawlsFootnote ^xxv

With the rise of the Renaissance and humanism, philosophers increasingly sought to anchor morality and ethics in objective truth and logic in an attempt to construct a universal theory about what constitutes good and bad conduct. A major attempt was undertaken by Kant, who considered reason to be the basis for ethical principles and put human dignity and rights at the centre of ethics. His conception of reason is that it commands the will and legitimizes an action as a good in itself, regardless of circumstances or consequences. To the question, ‘What should I do?’, Kant offered a universal principle: “Act only according to that maxim whereby you can and, at the same time, will that it should become a universal law” (Sandel, Reference Sandel2010, p. 120). Kant's ethic is absolute and deontological (duty based), not relative and outcome orientated as in utilitarianism (van Tongeren, Reference van Tongeren, van Melle and van Zilfhout2008, personal communication 2018).Footnote ^xxvi

The Kantian position has been elaborated 200 years later by Rawls in his book, A Theory of Justice. A thought experiment led him to postulate equal basic liberties and social and economic equality of opportunity as principles of justice, the first one in rejection of (social) utilitarianism and the second one in rejection of free market-based libertarianism. For various reasons, corrections for social and historical contingencies and the natural distribution in abilities and talents are needed. Rawls therefore proposed the ‘difference principle’, which takes the needs of members of the community as the kernel of distributive justice.Footnote ^xxvii This position is incommensurable with the entitlement approach in libertarianism, but not necessarily with a basic needs-orientated social utilitarianism.

Many SDGs reflect these humanist ideals with their emphasis on reason and human rights and an egalitarian ethic of justice as fairness. This has important ethical implications. For instance, if you expand Kant's maxims to non-human nature, animals and plants have to be respected for their intrinsic value (SDGs #14 and #15). Taking Rawls’ difference principle seriously asks for far-reaching actions with respect to the SDGs, such as on poverty (#1) and reducing inequality (#10). Framing ethics in terms of a social contract also emphasizes the importance of governance and institutions (#16). The twentieth-century American New Deal and post-war European welfare state have probably come closest to these ideals, but their foundations – individualism, rationality and secularity – are no longer considered as naturally universal. Mainstream ethical schools have been criticized for their emphasis on the individual, the overrating of reason and the dismissal of religion.Footnote ^xxviii Old and new strands of thought have (re)appeared, which is the topic of the next subsection.

4.4. Development and eco-spiritual ethics

The economist Sen (Reference Sen1999, Reference Sen2010) has criticized Industrial Era and Enlightenment ethics for not considering the real-world heterogeneity of people's circumstances, motivations and valuation of ‘the good life’. Utilitarianism neglects the distribution of outcomes and reduces well-being to utility; libertarianism is indifferent to the loss of substantive freedoms; institutional transcendentalism has too much emphasis on universals.Footnote ^xxix Sen argues for a broader notion of quality of life, with more attention given to the qualitative aspects and diversity of well-being and for dialogue on public–private (im)balances. He reformulates development as the freedom of individuals ‘to do things one has reason to value’, a more positive form of liberty, and he introduces capabilities (the options available to people) and functioning (the actual choices facing people to operationalize them).Footnote ^xxx The SDGs incorporate Sen's approach to some extent in their recognition of public goods (e.g., #3, #4 and #13–16).

Another area of critique and a new strand of thought has been the attitude towards non-human nature. Nature has always been seen and used as a resource, satisfying basic as well as luxury desires, and (access to) resources plays a huge role in human lives. But the impacts of humans on the environment and their relationships with other living beings were not or were only indirectly part of ethical reflection, mostly as a natural consequence of war or the price of progress (de Vries & Goudsblom, Reference de Vries and Goudsblom2001; McNeill, Reference McNeill2000).

The reasons for the emergence of such an eco-spiritual ethics are at least threefold.Footnote ^xxxi First, and in its most visible and direct form, it started when the side effects of industrialism began to affect (the expectation of) ever-growing well-being among the populations of the West. It manifested as pollution of lakes and rivers and of air and soils, as urban sprawl and huge landfills and as the disappearance of forests and destruction of landscapes. Environmental science and technology-based policies appear to resolve most of the local and short-term impacts, or at least offer the prospect of doing so. Second, the long-term and global-scale dynamics of exponential growth of people and activity indicated the possibility of long-term negative feedback upon humans themselves in the form of, notably, the accumulation of persistent pollutants, climate change and the loss of biodiversity (de Vries, Reference de Vries2013; Meadows et al., Reference Meadows, Meadows, Randers and Behrens III1972; Steffen et al., Reference Steffen, Richardson, Rockstrom, Conrnell, Fetzer, Bennett and Sorlin2015).Footnote ^xxxii The underlying systems view of ‘planetary change’ leads to new branches of science and to new ethical questions (Latour, Reference Latour2017; Jamieson, Reference Jamieson2014). Third, the depth and scale in space and time of the changes resulting from human interventions in ‘the Anthropocene’ did and do induce a (re)discovery of other perspectives on (the place of humans in) nature, beyond the confines of Modernity (Convery & Davis, Reference Convery and Davis2016; Pojman, Reference Pojman1994).Footnote ^xxxiii As science reveals the amazing intricacies of the web of life, a new spiritual ethic is evolving – as expressed in deep ecology, Eco-Buddhism, among others – and mixes with a renewed appreciation of traditional cultures and non-human life and with anti-Modernity undercurrents such as ecofeminism (cf. Section 2.2; Castells, Reference Castells1997; Singer, Reference Singer1975).Footnote ^xxxiv It is visible in the SDGs on (inter)national nature protection and preservation (#14, #15). These critical developments in Late Modernity are partly reflected in the SDGs. SDGs #11–15 connect ecological concerns with poverty and (in)equity and lead to novel notions such as inclusive wealth, green growth and green technology, nature-friendly agriculture, ecosystem services, etc. However, no mention is made of the tensions and trade-offs between economic growth and sustainability, although the very changes that threaten ecosystems and biodiversity (i.e., the expected increase in extensive and intensive use of land, water and air sources and sinks [#13, #14]) clash with several of the development-orientated goals (#1–4, #6 and #7). This leaves many value and ethical issues undiscussed and creates a sense of unrealism.

4.5. Virtue ethics

Another critique draws on ancient Greek and medieval philosophy, with MacIntyre (Reference MacIntyre1981/2011) as an important exponent of this. He rejects utility, human rights and efficiency as moral fictions or pseudo-concepts and offers another ideal of ‘the good life’.Footnote ^xxxv Virtues are embedded in practice, narrative and tradition. Performing practices yields goods that are externally and contingently attached to the practice; they are usually individually owned and therefore objects of competition. It also yields goods that are internal to the practice; these cannot be detached from the practice, and participating in the practice is an essential experiential part.Footnote ^xxxvi Second in MacIntyre's conceptualization of the virtues is the notion of a narrative: a human life should be understood as a unity. It has intentions, beliefs and history – it is a narrative without which there is no intelligibility and accountability and therefore no personal identity. The quest for this unity is the good life for man and is always an education.Footnote ^xxxvii Third is the embedding of practices and narratives in a socio-cultural tradition. Exercise is crucial in sustaining the relevant virtues, but the internal goods and individual narrative have to be part of a larger tradition that provides practices and individuals with the necessary historical context.

Virtues are thus conceived as inherently social, defining our relationships to others performing the practice. This view, which also exists in traditional cultures, cannot be reconciled with a libertarian or utilitarian ethic because they acknowledge neither the distinction between internal and external goods nor the existence of a personal telos in a community context. Moreover, virtue in public life is a matter of law and calculus in liberalism and (social) utilitarianism (i.e., of institutions). But the prime concerns of institutions are external goods such as money, status and power, which are often in conflict with practicing virtue ethics.Footnote ^xxxviii For instance, the intrinsic motivations of a medical doctor or teacher, such as self-direction and benevolence, are crucial in health and education (#3, #4), and yet will be overlooked or dismissed in a libertarian–utilitarian approach.

5.1. Ethics in worldview space

From the previous discussion of Modernity, worldviews and ethics, I argue that the SDGs represent the worldview of Modernity and are therefore partial and one-sided, with ‘the good life’ formulated as an abstract Enlightenment ideal and targets formulated in a libertarian–utilitarian setting. This can be illustrated with an associative positioning of the various ethical schools in worldview space in Figure 3. The utilitarian ethic is in the lower-right corner, from where utility-based consumer decisions are connected with corporate and state bureaucracies and competitive (global) markets in the lower-left corner, with pockets of hero and survival morality in oppressive political–military hierarchies. This is the economic, military and sports arena. Higher up the vertical axis, the right side is the locus of the hugely diverse, contextual ethics in personal traditions, customs, beliefs and values, including spiritual convictions, artistic expressions and power and love. These are linked to the collective through civic society's (local and global) laws and forms of governance and the moral rules in religious scriptures and institutions in the mid-left and upper-left corner. This is the political, cultural and religious arena.

Fig. 3. Ethics in a worldview framework: an associative positioning of ethical schools within the dimensions particular–universal and material–immaterial. NGO = non-governmental organization.

The dominant narrative that goes with the SDGs is that the world should and will, in the name of universal human rights and the desirability of a modern lifestyle, follow a path of continuous material prosperity (measured as GDP per capita). It is a transition from community-based and traditional rules and practices towards a welfare state. The rich get their novel technologies and adventures, the poor get their basic needs satisfied, and in due course everyone will benefit.Footnote ^xxxix People are primarily seen as behaving and do behave as consumers, and ‘the good life’ is about personal health, wealth and beauty, sensual pleasures and joy and individual achievement, adventure and competition in sports and business. Open markets and unhindered (‘free’) trade in combination with scientific–technological innovation and capitalist entrepreneurship are the drivers.Footnote ^xl

This narrative is considered unrealistic and misleading from a different perspective because it contains several dystopian tendencies in the areas of governance and environment. For decades, the authority and power of national governments and the UN has been eroded by multinational and financial corporations, helped by the dissolution of the former USSR and intensified by globalizing information and communication technology and media (cf. Section 2.2). The change since the global optimism in ‘Our Common Future’ (1987) by the UN WCED and ‘Our Global Neighbourhood’ (1995) by the Commission on Global Governance is clear from a recent (2017) statement within the US government: “The world is not a global community, but an arena in which nations, organizations and companies compete with each other in order to make progress.” The focus on competitive markets and libertarian–utilitarian values impedes investment in public infrastructure (hospitals, schools, transport), protection of the commons (forest, water, air) and social inclusiveness policies – important targets in the SDGs. It coincides with growing inequality within and between countries and it is, ethically, a move towards hero/survival morality in the public domain.Footnote ^xli Another dystopian trend in (Late) Modernity, largely countered with technological optimism, is the degradation of resources and the environment, in combination with a further growth in population and economic activity.

Progress in material life conditions, as promised in the SDGs, may for many turn out to be an illusion. If populist leaders encourage nationalism and ethnicity instead of international negotiation and cooperation, as the social dilemma character of these issues demands, perennial conflict and mass migration are among the foreseeable outcomes. The wealthy and privileged are served well by a libertarian–utilitarian ethic in the appropriation of land and resources. A new feudalism arises with substantial inequity not only in material possessions, but also in lifestyles and expectations, and there is also immanent conflict. Thus, the Modernity narrative is eroded, challenged and complemented from various sides. Are there counter-narratives from other worldviews?

5.2. Other worldviews: counter-narratives

The worldview space has been presented as a dynamic process (Section 3). When a particular worldview becomes (too) dominant, opposing forces will start to work and engage with different values and beliefs. This is the background for interesting counter-narratives. First, the many religious institutions and movements emphasize – sometimes quite strongly – different perspectives on ‘the good life’ (upper-left in Figure 3). Listen, for instance, to Pope Francis in the Encyclical Letter Laudato Si, who criticizes “the idolatry of money and the dictatorship of an impersonal economy lacking a truly human purpose” and gives a reinterpreted Christian view of nature, in which “genuine care for our own lives and our relationships with nature is inseparable from fraternity, justice and faithfulness to others.” The leaders and practitioners of other organized religions and spiritual traditions offer critique and alternative ethical guidance too (e.g., Dalai Lama, Reference Lama1999/2014). Often, particularly in Eastern traditions, the emphasis is on personal spiritual experience and discipline (upper-right in Figure 3).Footnote ^xlii It corresponds with a different perspective on the human–environment relationship: “From a traditional Buddhist point of view … an explicit ecological ethics, based on imparting value to nature, is superfluous, because a behaviour that keeps nature intact is the spontaneous automatic outflow of the moral and spiritual self-perfection to be accomplished by every person individually” (Eckel & Schmithausen, quoted in Payne, Reference Payne2010). Of course, it should not be forgotten that religious institutions and individuals did and do associate themselves with worldly affairs in less lofty ways.

A related, more secular and activist critique stems from a large and diverse array of people who resist top-down, imposed uniformity and surveillance and work in their own ways on alternative, small-scale pathways with an emphasis on community, diversity and spirituality.Footnote ^xliii Respecting traditional knowledge and practices among indigenous people, developing new attitudes and relationships with animals and experimenting with altered states of consciousness all belong to this rich palette. There is already a wealth of initiatives, projects and communities from this corner of worldview space: “Not only is another world possible, it is already being born in small pockets the world over … their successes can be applied to existing social structures, from the local to the global scale, providing sustainable ways of living for generations to come” (www.ecovillagebook.org). The actors are often members of NGOs and CSOs that engage with many diverse issues. Naturally, the values and beliefs on the human–nature relationship, on justice and fairness and on technology differ – and sometimes widely – because they reflect the inherent particularity and contingency in the world and its perception.

Within a Modernity worldview, these movements are often dismissed as romantic and idealistic, populist and nationalist-ethnic or simply rebellious and radical (cf. Section 2.2). They resonate with the ethical positions in the mid- and upper-right parts of worldview space (Figure 3). Here, a person's reflections and actions with respect to the abstract ideals of human (and animal) rights, basic needs (food, health, education) and ecosystem integrity are necessarily contextual, bridging the gap between objective and subjective by defining objectivity as “neither a state of the world nor a state of the mind; it is the result of a well-maintained public life” (Latour, Reference Latour2017, p. 47) and connecting to virtue and dharma ethics (cf. Sections 4.4 and 4.5).

Thus, it is seen that the SDGs and their associated targets are not only interpreted differently, but also dismissed or rejected by significant fractions of population(s) because of conflicting interests, divergent values and beliefs, ignorance and distrust. The underlying counter-narratives reflect other values and preferences: cooperation over competition, harmony and justice over achievement and wealth, and so on. This is why I propose to enrich the one-sidedness of the SDGs and targets with values, beliefs, ethics and narratives from other worldviews, in order to engage people in their exploration and implementation efforts and to foster dialogue and decision-making at the appropriate levels. This is not easy. It requires openness and respect for other persons’ views, identification and recognition of conflicting values and interests and an expansion of people's time–space horizon. We also need real-world experiments in ecovillages, urban restoration projects, transition towns and the like. In such a broadened perspective, people would decide in their own community and region based on their local traditions and circumstances, within the logic of subsidiarity and negotiable external constraints.

Moreover, there is a trade-off. Universal standards and goals and top-down control are ingrained in the Modernity worldview; relaxing them goes against the quest for universals in earth system governance and against an ethic for the Anthropocene (Biermann, Reference Biermann2014; Jamieson, Reference Jamieson2014).Footnote ^xliv It also runs counter to a further increase in the scale and globalization of markets in the name of efficiency, innovation and economic growth (Rodrik, Reference Rodrik2011; van Norren, Reference van Norren2017). It is antithetical to intensified state and/or corporate surveillance, but also to enlightened human rights universalism. It is a change towards the particularities and contingencies of the right-hand side of worldview space (Figure 3) – which is the lived reality of individual persons and communities. When the SDG targets and policies are considered in such a more contextualized setting, it will reveal new problem perceptions and solutions, but it will also inevitably cause conflicts of identity and increased uncertainty in the planning and realization of targets (de Vries, Reference de Vries, Costanza, Graumlich and Steffen2006; Huntington, Reference Huntington1993). It is glocalism and rurbanism, with more emphasis on socio-political and cultural diversity and more local support and creativity.

5.3. Operationalization: the middle road

The SDGs can only be successfully realized by acknowledging the diversity in values and beliefs and, from there, appreciating why they are perceived as good or bad, meaningful or hypocrite, relevant or abstract, consistent or mutually exclusive. The core objectives of human dignity and sustainability are then to be realized in a synthesis across the various worldviews, meeting in the middle where there is balance and harmony. A focus on the middle road is a well-known precept in ancient religions and philosophies and is perhaps best represented in the development as freedom and capability approach and in Aristotelian and religious conceptions of virtue and ‘the good life’.Footnote ^xlv It is about finding a balance between one's own responsibility and community/state care, new technological options and traditional knowledge, old customs and new habits, instrumental use and intrinsic value. It is here that there is the call for responsible behaviour as consumer and citizen, for personal maturing and empathy with suffering sentient beings, for decent and effective government and business and for mutual responsibility towards nature to come together.

Within the worldview framework, this can be given the interpretation that the individual person matures in travelling throughout worldview space towards the middle. Extreme manifestations of a worldview, in a process of radicalization and polarization around identity, tend to shut off and disrespect other values and beliefs and encourage moral complacency (van Egmond, Reference van Egmond2014; van Egmond & de Vries, Reference van Egmond and de Vries2011). Examples are religious fundamentalism and sectarianism (upper part of Figure 3), state terrorism and fascism (mid-left part of Figure 3), dictatorship and forms of corporatism (lower-left part of Figure 3) and extreme consumerism and materialism (lower-right part of Figure 3). In is in that sense that they are evil.Footnote ^xlvi What constitutes ‘the good life’ may also change as the point of reference in the middle ground evolves – it is contextual and never unambiguously clear in its actual manifestations.Footnote ^xlvii

What does applying the worldview approach to the SDGs mean in practice? There surely is not a single answer or recipe, but I venture the following elements:

• • It supports designing and experimenting with the middle ground through dialogue and the search for robust solutions.

• • It facilitates the search for new institutions for public good and common pool (resource) management and stakeholder involvement.

• • It helps to identify and encourage coalitions and alliances based on shared interests, values and beliefs.

As to the first two points, new insights on the role of trust and cooperation as compared to (market) anonymity, competition and efficiency, notably in managing the (global) commons, are highly relevant (Bowles, Reference Bowles2016; Ostrom, Reference Ostrom1990, Reference Ostrom2000, Reference Ostrom2009; Rothstein, Reference Rothstein2015). Regarding the last point, international treaties are prime examples, with their successes and failures. Small-scale examples are the associations between science and innovating business in small-scale projects such as water purification, efficient stoves and solar lighting, and business–consumer group alliances around appliance standards, green labels and certificates and fair trade. Cooperatives and buy-local activities also belong in this category. Another civic society association and dialogue is between religious leaders and institutions on the one hand and citizens with humanitarian concerns on the other. Of course, none of these endeavours is without struggle and conflict. Vested economic systems, interests and cultural identities will resist the middle ground in a process of media-enhanced polarization and radicalization. Some controversies will remain unresolved. To illustrate the middle road, I end with a discussion of a few specific SDG targets that are crucial for sustainability and development: health, education and protecting the natural commons.

5.4. A worldview-based assessment of SDGs: examples