Most cited
This page lists all time most cited articles for this title. Please use the publication date filters on the left if you would like to restrict this list to recently published content, for example to articles published in the last three years. The number of times each article was cited is displayed to the right of its title and can be clicked to access a list of all titles this article has been cited by.
- Cited by 539
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
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- Published online by Cambridge University Press:
- 15 April 2005, pp. 333-348
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- Cited by 237
Sports Celebrity Influence on the Behavioral Intentions of Generation Y
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- Published online by Cambridge University Press:
- 12 May 2004, pp. 108-118
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- Cited by 163
The Emergence of IMC: A Theoretical Perspective
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- 06 May 2004, pp. 19-30
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- Cited by 162
How Personality Makes a Difference
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 79-83
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- Cited by 143
Gender and E-Commerce: An Exploratory Study
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- Published online by Cambridge University Press:
- 24 September 2003, pp. 322-329
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- Cited by 137
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
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- Published online by Cambridge University Press:
- 31 January 2005, pp. 271-280
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- Cited by 130
The Definition and Measurement of Creativity: What Do We Know?
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- 18 May 2004, pp. 188-201
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- Cited by 126
Observations: Building Brand Equity by Managing the Brand&s Relationships
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 101-105
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- Cited by 105
A Managerial Investigation into the Product Placement Industry
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- 12 October 2005, pp. 73-92
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- Cited by 89
Corporate Reputation: What Do Consumers Really Care About?
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- 24 February 2006, pp. 305-313
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- Cited by 89
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
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- 06 March 2006, pp. 373-381
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- Cited by 82
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
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- 24 September 2003, pp. 268-280
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- Cited by 75
Anholt Nation Brands Index: How Does the World See America?
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- 24 February 2006, pp. 296-304
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- Cited by 70
Managing Brand Experience: The Market Contact Audit™
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- 12 October 2005, pp. 9-16
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- Cited by 67
Simultaneous Media Experience and Synesthesia
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- 12 October 2005, pp. 19-26
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- Cited by 65
The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
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- Published online by Cambridge University Press:
- 31 January 2005, pp. 281-296
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- Cited by 64
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
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- 29 December 2005, pp. 269-281
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- Cited by 63
Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines
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- 12 May 2004, pp. 90-107
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- Cited by 62
Ten Years of Learning on How Online Advertising Builds Brands
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- 29 December 2005, pp. 255-268
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- Cited by 61
Will Internet Users Pay for Online Content?
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- Published online by Cambridge University Press:
- 15 April 2005, pp. 349-359
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