So, here we are again, beating on a horse that, while not dead, is alreadyout of the barn.

When asked to speak to the question of whether the word “applied” should bein the title of our association, I understood that I was to make the casefor including “applied” in addition to the word “agriculture,” not replacingit. I think focusing narrowly on either “applied” or ”agriculture”needlessly reduces our options, and, in my view, excludes the preferredoption. My argument is for the title, Southern Agricultural and AppliedEconomics Association, or SAAEA. I am making a case for that change.