Do historians look at Luther and the Lutheran Reformation differently in the aftermath of the Lutherjahr of 2017, and its frenzy of academic and public activity? As recent publications on Luther demonstrate – notably Lyndal Roper's 2016 biography Martin Luther: renegade and prophet – there is a still a great deal to say about Luther, and how his friendships, passions, prejudices and physical experiences shaped him. But while Luther was the monumental public figure of 2017, some of the most important work coinciding with the anniversary addressed instead Lutheranism as a movement, and the nature of religious identities in Luther's aftermath. It also demonstrated and furthered the impact of the visual and material turn in history and in Reformation studies. Building upon decades of scholarship on Lutheran visual images, recent Reformation scholarship has demonstrated in increasing depth how religious identity can and should be read through both material and visual culture. The three publications examined here – a monograph by Bridget Heal, a website by Brian Cummings, Ceri Law, Bronwyn Wallace and Alexandra Walsham, and the exhibition catalogue Luther! 95 treasures – 95 people – contribute to the material, sensory turn in Reformation and early modern scholarship, and in the latter two cases also reveal the impact of this upon public engagement with Reformation histories.