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Drug Advertising, Continuing Medical Education, and Physician Prescribing: A Historical Review and Reform Proposal

Published online by Cambridge University Press:  01 January 2021

Marc A. Rodwin
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Extract

Public policy tries to promote appropriate drug use by allowing firms to market drugs in interstate commerce only for uses that the Food and Drug Administration (FDA) has found to be safe and effective. Because of their medical knowledge, physicians are authorized to prescribe drugs even for uses unapproved by the FDA. Nevertheless, physicians have relied on drug firms for information on appropriate prescribing despite the inherent tension between drug firm dissemination of information to promote sales and rational prescribing. In the past, physicians often relied particularly on drug firm advertising for information on drug use. Today, physicians rely on drug firms to finance continuing medical education (CME). A historical review reveals connections between these two different ways commercial interests have influenced the information that physicians receive and points the way to needed reforms.

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Journal of Law, Medicine & Ethics , Volume 38 , Issue 4 , Winter 2010 , pp. 807 - 815
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Copyright © American Society of Law, Medicine and Ethics 2010

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