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Knowledge flows, strategic motives and innovation performance: Insights from Australian and New Zealand investment in Europe

Published online by Cambridge University Press:  27 January 2020

Igor Ingršt  and
Peter Zámborský Open the ORCID record for Peter Zámborský [Opens in a new window]
Igor Ingršt
Affiliation:
Department of Management and International Business, University of Auckland Business School, 12 Grafton Road, Auckland1142, New Zealand
Peter Zámborský*
Affiliation:
Department of Management and International Business, University of Auckland Business School, 12 Grafton Road, Auckland1142, New Zealand
*
*Corresponding author. Email: p.zamborsky@auckland.ac.nz
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Abstract

We study the international innovation strategies of Australian and New Zealand (ANZ) firms in the European context, to explain their investment motives, knowledge flows and innovation performance. Our thematic analysis of seven case studies suggests that ANZ investors' motives for innovation in Europe are often both market- and knowledge-seeking and that some are also motivated by diversification and cooperation. While the strategic intent is often for the knowledge to flow in multiple directions among subsidiaries and headquarters (HQ), distance poses challenges to the efficiency of the process. European subsidiaries are often seen as potentially playing a key role in firms' global innovation systems, particularly with regards to radical innovation. However, because of distance and communication bottlenecks (e.g., time zone differences), HQ does not always recognise this potential. We develop a model proposing that HQ–subsidiary trust and strategic motives are moderators in the process of international knowledge connectivity and knowledge creation.

Keywords

innovation and R&Dknowledge diffusionknowledge acquisition and sharingevolving roles of subsidiaries and headquartersknowledge-based view
Type
Research Article
Information
Journal of Management & Organization , Volume 27 , Issue 5 , September 2021 , pp. 948 - 971
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2020

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