The study of EU social policy highlights a number of issues especially well, among them the unfolding institutionalisation of a social field in EU politics and policy, and the changing nature of economic and social governance in Europe. This article examines recent EU social policy, following the course of the Lisbon strategy since it got underway in 2000. Focusing on the social inclusion process, the aim is to identify development over time, to review progress critically and to offer some explanation for events. Analysis is centred on an interrogation of the social policy model and the cognitive aspects of the process, especially as they are to be seen in the production of national policy plans and the responses to these on the part of different EU actors. A conclusion drawn is that, while social exclusion has provided an innovative focus within an EU context, the process as a whole is timid and key elements are weak. This is a spur to further analysis and so the article goes on to identify limitations in terms of design, rationale, and the place of the social inclusion Open Method of Coordination (OMC) the revised Lisbon Strategy. In effect, the conditions necessary to realise the new method and social vision are not in place. A key conclusion is that with survival under threat, the need to continually reinvent itself may actually be the death knell of the social process.