Hostname: page-component-586b7cd67f-dsjbd Total loading time: 0 Render date: 2024-11-21T17:01:17.271Z Has data issue: false hasContentIssue false

The Law of One Price? Price Dispersion on the Auction Market for Fine Wine*

Published online by Cambridge University Press:  19 December 2017

Jean-Marie Cardebat
Affiliation:
LAREFI and Bordeaux Wine Economics, Economics Department, Bordeaux University, Avenue Léon Duguit 33608 Pessac, France; e-mail: jean-marie.cardebat@u-bordeaux.fr.
Benoît Faye
Affiliation:
INSEEC Business School, Hangar 19 Quai de Paludate, CS 60083, 33070 Bordeaux Cedex, France, and Bordeaux Wine Economics; e-mail: bfaye@inseec.com.
Eric Le Fur*
Affiliation:
INSEEC Business School, Hangar 19 Quai de Paludate, CS 60083, 33070 Bordeaux Cedex, France, and Bordeaux Wine Economics
Karl Storchmann
Affiliation:
Economics Department, New York University, 19 West 4th Street, New York, NY 10012, USA, and INSEEC Business School, Hangar 19 Quai de Paludate, CS 60083, 33070 Bordeaux Cedex, France; e-mail: karl.storchmann@nyu.edu.
*
e-mail: elefur@inseec.com (corresponding author)

Abstract

This paper examines the strong version of the law of one price (LOOP) on the auction market for fine wine. We draw on worldwide auction prices from eight auction houses,1 covering the time period from 2000 to 2012. Employing a hedonic approach, we find significant price premiums in particular in Hong Kong and between auction companies (independent of their locations). The price premiums by far exceed the expected transaction costs, casting doubt on the existence of the strong version of LOOP in the fine wine market. Our results suggest that heterogeneity in buyer preferences may crucially contribute to the observed price dispersion. In particular, although wines suspected of being counterfeits are sold at discounts in Western markets, they fetch price premiums in Hong Kong. (JEL Classifications: Q14, G11)

Type
Articles
Copyright
Copyright © American Association of Wine Economists 2017 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

We are grateful to an anonymous reviewer for many helpful comments and suggestions.

References

Ashenfelter, O. (1989). How auctions work for wine and art. Journal of Economic Perspectives, 3(3), 2336.Google Scholar
Ashenfelter, O., and Graddy, K. (2003). Auctions and the price of art. Journal of Economic Literature, XLI, 763786.Google Scholar
Baye, M. R., Morgan, J., and Scholten, P. (2004). Price dispersion in the small and in the large: Evidence from an internet price comparison site. Journal of Industrial Economics, 52(4), 463496.Google Scholar
Biondo, A. E. (2010). The law of one price: Survey of a failure. Theoretical and Practical Research in Economic Fields (TPREF), 2(2), 167181.Google Scholar
Burton, B. J., and Jacobsen, J. P. (2001). The rate of return on investment in wine. Economic Inquiry, 39(3), 337350.Google Scholar
Cassel, G. (1918). Abnormal deviations in international exchanges. Economic Journal, 28(112), 413415.CrossRefGoogle Scholar
Cumby, R. E. (1996). Forecasting Exchange Rates and Relative Prices with the Hamburger Standard: Is What You Want What You Get with McParity? (No. w5675). National Bureau of Economic Research.Google Scholar
Fogarty, J. J. (2010). Wine investment and portfolio diversification gains. Journal of Wine Economics, 5(1), 119131.Google Scholar
Ghosh, A. R., and Wolf, H. C. (1994). Pricing in International Markets: Lessons from The Economist (No. w4806). National Bureau of Economic Research.Google Scholar
Ginsburgh, V. (1998). Absentee bidders and the declining price anomaly in wine auctions. Journal of Political Economy, 106(6), 13021319.Google Scholar
Haskel, J., and Wolf, H. (2001). The law of one price: A case study. Scandinavian Journal of Economics, 103(4), 545558.CrossRefGoogle Scholar
Hellman, P. (2017). In Vino Duplicitas: The Rise and Fall of a Wine Forger Extraordinaire. New York: The Experiment.Google Scholar
Jaeger, D. A., and Storchmann, K. (2011). Wine retail price dispersion in the United States: Searching for expensive wines? American Economic Review, 101(3), 136141.Google Scholar
Jones, G., and Storchmann, K. (2001). Wine market prices and investment under uncertainty: An econometric model for Bordeaux Crus Classés. Agricultural Economics, 26(2), 115133.CrossRefGoogle Scholar
Lamont, O. A., and Thaler, R. H. (2003). Anomalies: The law of one price in financial markets. Journal of Economic Perspectives, 17(4), 191202.Google Scholar
Masset, P., and Weisskopf, J. P. (2010). Raise your glass: Wine investment and the financial crisis. American Association of Wine Economists, AAWE Working Paper, No. 57.Google Scholar
Pesando, J. E. (1993). Art as investment: The market for modern prints. American Economic Review, 83, 10751089.Google Scholar
Pesando, J. E., and Shum, P. M. (2007). The law of one price, noise and “irrational exuberance”: The auction market for Picasso prints. Journal of Cultural Economics, 31(4), 263277.CrossRefGoogle Scholar
Roach, D., and Ross, W. (2013). Red Obsession. Documentary. Virgil Films and Entertainment.Google Scholar
Roll, R., Schwartz, E., and Subrahmanyam, A. (2007). Liquidity and the law of one price: The case of the futures-cash basis. Journal of Finance, 62(5), 22012234.Google Scholar
Sanning, L. W., Shaffer, S., and Sharratt, J. M. (2008). Bordeaux wine as a financial investment. Journal of Wine Economics, 3, 5171.Google Scholar
Storchmann, K. (2012). Wine economics. Journal of Wine Economics, 7(1), 133.CrossRefGoogle Scholar
Triplett, J. (2004). Handbook on Hedonic Indexes and Quality Adjustments in Price Indexes: Special Application to Information Technology Products. Paris: Organisation for Economic Development.Google Scholar
Wallace, B. (2008). The Billionaire's Vinegar: The Mystery of the World's Most Expensive Bottle of Wine. Santa Ana, CA: Books on Tape.Google Scholar