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Terrorism and Wine Tourism: The Case of Museum Attendance

Published online by Cambridge University Press:  20 November 2018

Olivier Gergaud ,
Florine Livat  and
Haiyan Song
Olivier Gergaud
Affiliation:
KEDGE Business School, 680 cours de la Libération, 33405 Talence cedex, France; e-mail: olivier.gergaud@kedgebs.com.
Florine Livat
Affiliation:
KEDGE Business School, 680 cours de la Libération, 33405 Talence cedex, France; e-mail: florine.livat@kedgebs.com.
Haiyan Song
Affiliation:
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, Hong Kong SAR, China; e-mail: haiyan.song@polyu.edu.hk.
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Abstract

In this article, we use attendance data from La Cité du Vin, a wine museum in the city of Bordeaux, to assess the impact of the recent wave of terror that affected France on wine tourism. We use recent count regression estimation techniques suited for time series data to build a prediction model of the demand for attendance at this museum. We conclude that the institution lost about 5,000 visitors over 426 days, during which 14 successive terrorist attacks took place. This corresponds to almost 1% of the total number of visitors in the sample period. (JEL Classifications: L83, Z30)

Keywords

museum attendanceterrorismtourism economicswine tourism
Type
Articles
Information
Journal of Wine Economics , Volume 13 , Issue 4 , November 2018 , pp. 375 - 383
Copyright
Copyright © American Association of Wine Economists 2018 

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Footnotes

The authors would like to thank the participants at the 12th conference of the American Association of Wine Economists in Ithaca, NY, and an anonymous reviewer for valuable comments and suggestions. All remaining errors are the responsibility of the authors.

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