Hostname: page-component-78c5997874-fbnjt Total loading time: 0 Render date: 2024-11-17T15:07:40.322Z Has data issue: false hasContentIssue false

Prejudice and Politics Re-Examined The Political Significance of Implicit Racial Bias*

Published online by Cambridge University Press:  24 September 2015

Abstract

As part of a general inquiry into mental mechanisms that operate outside conscious awareness, experimental psychology has recently established the presence and importance of “implicit attitudes.” The purpose of our paper is to compare the roles played by implicit and explicit prejudice in politics. Relying on two national surveys of the American electorate that included standard measures of implicit and explicit prejudice, we provide a systematic comparison of prejudice’s political effects: for the candidates Americans choose, the policies they favor, the assessments they make of government performance, and the racialized information they absorb. We find that implicit and explicit prejudice provide radically different pictures of racial politics in America.

Type
Original Articles
Copyright
© The European Political Science Association 2015 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

Donald R. Kinder, Philip E. Converse Distinguished University Professor, Department of Political Science, Center for Political Studies, Institute for Social Research, University of Michigan, Ann Arbor, MI 48109 (drkinder@umich.edu). Timothy J. Ryan, Assistant Professor, Department of Political Science, The University of North Carolina at Chapel Hill, Chapel Hill, NC 27599 (tjr@email.unc.edu). The paper was originally scheduled for delivery at the Annual Meeting of the American Political Science Association, New Orleans, August 31, 2012, which was canceled due to Hurricane Isaac. The authors thank the American National Election Studies for collecting the data that made our analysis possible, Anthony Greenwald for gracious and helpful assistance in interpreting the IAT, John Jackson and Rocío Titiunik for timely statistical advice, and Jennifer Crocker, Allison Dale-Riddle, Spencer Piston, Norbert Schwarz, David Sears, Nicholas Valentino, and Samuel Weiss for helpful comments on an earlier version of the paper. To view supplementary material for this article, please visit http://dx.doi.org/10.1017/psrm.2015.49.

References

Allport, Gordon W. 1935. ‘Attitudes’. In Carl A. Murchison (ed.), A Handbook of Social Psychology, vol. 2, 798844. New York, NY: Russell and Russell.Google Scholar
Arcuri, Luciano, Luigi Castelli, Cristina Zogmaister, Silvia Galdi, and Amadori, Alessandro. 2008. ‘Predicting the Vote: Implicit Attitudes as Predictors of the Future Behavior of Decided and Undecided Voters’. Political Psychology 29(3):369387.CrossRefGoogle Scholar
Ayres, Ian. 2001. Pervasive Prejudice? Unconventional Evidence of Race and Gender Discrimination. Chicago, IL: University of Chicago Press.Google Scholar
Banaji, Mahzarin R. 2001. ‘Implicit Attitudes can be Measured’. In Henry L. Roediger, James S. Nairne, Ian Neath, and Aimee M. Surprenant (eds), The Nature of Remembering: Essays in Honor of Robert G. Crowder, 117150. Washington, DC: APA.Google Scholar
Banaji, Mahzarin R., and Heiphetz, Larisa. 2010. ‘Attitudes’. In Susan T. Fiske, Daniel Gilbert and Gardner Lindzey (eds), Handbook of Social Psychology, vol. 1, 5th ed., 348388. New York, NY: John Wiley.Google Scholar
Bobo, Lawrence, and Smith, Ryan A.. 1998. ‘From Jim Crow Racism to Laissez-Faire Racism: The Transformation of Racial Attitudes’. In Wendy F. Katkin, Ned Landsman and Andrea Tyree (eds), Beyond Pluralism: The Conception of Groups and Group Identities in America. Urbana, IL and Chicago, IL: University of Illinois Press.Google Scholar
Carmines, Edward G., and Stimson, James A.. 1989. Issue Evolution: Race and the Transformation of American Politics. Princeton, NJ: Princeton University Press.CrossRefGoogle Scholar
Carmines, Edward G., and Zeller, Richard A.. 1979. Reliability and Validity Assessment. Beverly Hills, CA: Sage Publications.Google Scholar
Converse, Philip E. 1964. ‘The Nature of Belief Systems in Mass Publics’. In David E. Apter (ed.), Ideology and Discontent. 206261. New York: Free Press.Google Scholar
Dijksterhuis, Ap. 2008. ‘Automaticity and the Unconscious’. In Susan T. Fiske, Daniel T. Gilbert and Gardner Lindzey (eds), Handbook of Social Psychology, 5th ed., 228–67. Hoboken, NJ: John Wiley and Sons.Google Scholar
Ditonto, Tessa M., Lau, Richard R., and Sears, David O.. 2013. ‘AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008’. Political Psychology 34(4):487510.Google Scholar
Dovidio, John F., Kawakami, Kerry, Johnson, Craig, Johnson, Brenda, and Howard, Adaiah. 1997. ‘On the Nature of Prejudice: Automatic and Controlled Processes’. Journal of Experimental Social Psychology 33:510540.CrossRefGoogle Scholar
Fazio, Russell H., Jackson, Joni R., Dunton, Bridget C., and Williams, Carol J.. 1995. ‘Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline?’. Journal of Personality and Social Psychology 69:10131027.Google Scholar
Fazio, Russell H., and Olson, Michael A.. 2003. ‘Implicit Measures in Social Cognition Research: Their Meaning and Use’. Annual Review of Psychology 54:297327.Google Scholar
Fiedler, Klaus, and Bluemke, Matthias. 2005. ‘Faking the IAT: Aided and Unaided Response Control on the Implicit Association Tests’. Basic and Applied Social Psychology 27(4):307316.CrossRefGoogle Scholar
Finn, Christopher, and Glaser, Jack. 2010. ‘Voter Affect in the 2008 Presidential Election: Hope and Fear Mattered’. Analysis of Social Issue and Public Policy 10(1):262275.CrossRefGoogle Scholar
Fredrickson, George M. 2002. Racism: A Short History. Princeton, NJ: Princeton University Press.Google Scholar
Gawronsk, Betram and Payne, B Keith, eds. 2010. Handbook of Implicit Social Cognition: Measurement, Theory, and Applications. New York: Guilford Press.Google Scholar
Gilens, Martin. 1999. Why Americans Hate Welfare: Race, Media, and the Politics of Antipoverty. Chicago, IL: University of Chicago Press.CrossRefGoogle Scholar
Greenwald, Anthony G., and Nosek, Brian A.. 2008. ‘Attitudinal Dissociation: What Does it Mean?’. In Richard E. Petty, Russell H. Fazio and Pablo Briñol (eds), Attitudes: Insights from the New Implicit Measures. 6582. Hillsdale, NJ: Lawrence Erlbaum Associates.Google Scholar
Greenwald, Anthony G., McGhee, Debbie E., and Schwartz, Jordan L. K.. 1998. ‘Measuring Individual Differences in Implicit Cognition: The Implicit Association Test’. Journal of Personality and Social Psychology 74:14641480.Google Scholar
Greenwald, Anthony G., and Banaji, Mahzarin R.. 1995. ‘Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes’. Psychological Review 102:427.Google Scholar
Greenwald, Anthony G., Poehlman, T. Andrew, Uhlmann, Eric L., and Banaji, Mahzarin R.. 2009. ‘Understanding and Using the Implicit Association Test: III. Meta-Analysis of Predictive Ability’. Journal of Personality and Social Psychology 97(1):1741.Google Scholar
Huddy, Leonie, and Feldman, Stanley. 2009. ‘On Assessing the Political Effects of Racial Prejudice’. Annual Review of Political Science 12:423447.CrossRefGoogle Scholar
Hutchings, Vincent L., and Valentino, Nicholas A.. 2004. ‘The Centrality of Race in American Politics’. Annual Review of Political Science 7:383408.Google Scholar
Kahneman, Daniel. 2003. ‘A Perspective on Judgment and Choice: Mapping Bounded Rationality’. American Psychologist 58:697720.Google Scholar
Kalmoe, Nathan P., and Piston, Spencer. 2013. ‘Is Implicit Prejudice Against Blacks Politically Consequential? Evidence from the AMP’. Public Opinion Quarterly 77(1):305322.Google Scholar
Kaplan, Abraham. 1964. The Conduct of Inquiry. San Francisco, CA: Chandler.Google Scholar
Kinder, Donald R. 2013. ‘Prejudice and Politics’. In David O. Sears and Leonie Huddy (eds), Handbook of Political Psychology, 2nd ed., 812851. New York, NY: Oxford University Press.Google Scholar
Kinder, Donald R., and Dale-Riddle, Allison. 2012. The End of Race? Obama, 2008, and Racial Politics in America. New Haven, CT: Yale University Press.Google Scholar
Kinder, Donald R., and Sanders, Lynn M.. 1996. Divided by Color. Chicago, IL: University of Chicago Press.Google Scholar
Kirschenman, Joleen, and Neckerman, Kathryn M.. 1991. ‘We’d Love to Hire Them But …: The Meaning of Race for Employers’. In Christopher Jencks and Paul E. Peterson (eds), The Urban Underclass. 203236. Washington, DC: Brookings Institution Press.Google Scholar
Knowles, Eric D., Lowery, Brian S., and Schaumberg, Rebecca L.. 2010. ‘Racial Prejudice Predicts Opposition to Obama and His Health Care Reform Plan’. Journal of Experimental Social Psychology 46:420423.Google Scholar
Mendelberg, Tali. 2001. The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality. Princeton, NJ: Princeton University Press.Google Scholar
Nelson, Thomas, and Kinder, Donald R.. 1996. ‘Issue Frames and Group-Centrism in American Public Opinion’. The Journal of Politics 58(4):10551078.Google Scholar
Neumann, Roland, Hülsenbeck, Katharina, and Seibt, Beate. 2004. ‘Attitudes Towards People with AIDS and Avoidance Behavior: Automatic and Reflective Bases of Behavior’. Journal of Experimental Social Psychology 40:543550.Google Scholar
Olson, Michael A., and Fazio, Russell H.. 2007. ‘Implicit and Explicit Measures of Attitudes: The Perspective of the MODE Model’. In Richard E. Petty, Russell H. Fazio and Pablo Briñol (eds), Attitudes: Insights from the New Implicit Measures. 1963. Mahwah, NJ: Erlbaum.Google Scholar
Pasek, Josh, Tahk, Alendaer, Lelkes, Yphtach, Krosnick, Jon A., Payne, B. Keith, Akhtar, Omair, and Tompson, Trevor. 2009. ‘Determinants of Turnout and Candidate Choice in the 2008 U.S. Presidential Election’. Public Opinion Quarterly 73:943994.Google Scholar
Payne, B. Keith, Cheng, Clara Michelle, Govorun, Olesya, and Stewart, Brandon D.. 2005. ‘An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement’. Journal of Personality and Social Psychology 89(3):277293.Google Scholar
Payne, B. Keith, Krosnick, Jon A., Pasek, Josh, Lelkes, Yphtach, Akhtar, Omair, and Tompson, Trevor. 2010. ‘Implicit and Explicit Prejudice in the 2008 American Presidential Election’. Journal of Experimental Social Psychology 46:367374.CrossRefGoogle Scholar
Payne, B. Keith, Burkley, Melissa, and Stokes, Mark B.. 2008. ‘Why do Implicit and Explicit Attitude Tests Diverge? The Role of Structural Fit’. Journal of Personality and Social Psychology 94:1631.CrossRefGoogle ScholarPubMed
Peffley, Mark, and Hurwitz, Jon. 2010. Justice in America: The Separate Realities of Blacks and Whites. New York, NY: Cambridge University Press.Google Scholar
Peffley, Mark, Hurwitz, Jon, and Sniderman, Paul M.. 1997. ‘Racial Stereotypes and Whites’ Political Views of Blacks in the Context of Welfare and Crime’. American Journal of Political Science 41:3060.Google Scholar
Pérez, Efrén O. 2010. ‘Explicit Evidence on the Import of Implicit Attitudes: the IAT and Immigration Policy Judgments’. Political Behavior 32:517545.Google Scholar
Quillian, Lincoln. 2006. ‘New Approaches to Understanding Racial Prejudice and Discrimination’. Annual Review of Sociology 32:299328.Google Scholar
Quillian, Lincoln. 2008. ‘Does Unconscious Racism Exist?’. Social Psychology Quarterly 71(1):611.Google Scholar
Roccato, Michele, and Zogmaister, Cristina. 2010. ‘Predicting the Vote Through Implicit and Explicit Attitudes: a Field Research’. Political Psychology 31(2): 249274.Google Scholar
Ross, Stephen, and Yinger, John. 2002. The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement. Cambridge: MIT Press.CrossRefGoogle Scholar
Sears, David O. 1988. ‘Symbolic Racism’. In Phylis Katz and Dalmas A. Taylor (eds), Eliminating Racism: Profiles in Controversy, 5384. New York, NY and London: Plenum.Google Scholar
Sears, David O., and Henry, P. J.. 2005. ‘Over Thirty Years Later: A Contemporary Look at Symbolic Racism’. Advances in Experimental Social Psychology 37:98150.Google Scholar
Sears, David O., Henry, P. J., and Kosterman, Rebecca. 2000. ‘Egalitarian Values and Contemporary Racial Politics’. In David O. Sears, James Sidanius and Lawrence Bobo (eds), Racialized Politics: The Debate About Racism in America. 75117. Chicago, IL: University of Chicago Press.Google Scholar
Sniderman, Paul M., Crosby, Gretchen C., and Howell, William G.. 2000. ‘The Politics of Race’. In David O. Sears, Jim Sidanius and Lawrence Bobo (eds), Racialized Politics: The Debate About Racism in America. 236279. Chicago, IL: University of Chicago Press.Google Scholar
Sniderman, Paul M., Brody, Richard A., and Tetlock, Philip. 1991. Reasoning and Choice: Explorations in Political Psychology. New York, NY: Cambridge University Press.Google Scholar
Sriram, N., and Greenwald, Anthony G.. 2009. ‘The Brief Implicit Association Test’. Experimental Psychology 56:283294.Google Scholar
Taber, Charles S., and Lodge, Milton. 2006. ‘Motivated Skepticism in the Evaluation of Political Beliefs’. American Journal of Political Science 50(3):755769.Google Scholar
Terkildsen, Nayda. 1993. ‘When White Voters Evaluate Black Candidates: The Processing Implications of Candidate Skin Color, Prejudice, and Self-Monitoring’. American Journal of Political Science 37(4):10321053.Google Scholar
Tesler, Michael, and Sears, David O.. 2010. Obama’s Race. The 2008 Election and the Dream of a Post-Racial America. Chicago, IL: University of Chicago Press.Google Scholar
Valentino, Nicholas A. 1999. ‘Crime News and the Priming of Racial Attitudes During Evaluations of the President’. Public Opinion Quarterly 63(3):293320.Google Scholar
Valentino, Nicholas A., Hutchings, Vincent L., and White, Ismail K.. 2002. ‘Cues That Matter: How Political Ads Prime Racial Attitudes During Campaigns’. American Political Science Review 96(1):7590.CrossRefGoogle Scholar
Wegner, Daniel M., and Bargh, John A.. 1998. ‘Control and Automaticity in Social Life’. In Daniel T. Gilbert, Susan T. Fiske and Lindzey Gardner (eds), The Handbook of Social Psychology, 4th ed. 446496. New York, NY: McGraw-Hill.Google Scholar
Winter, Nicholas J. G. 2008. Dangerous Frames: How Ideas About Race and Gender Shape Public Opinion. Chicago, IL: University of Chicago Press.Google Scholar
Zaller, John R. 1992. The Nature and Origins of Mass Opinion. New York, NY: Cambridge University Press.Google Scholar

Kinder and Ryan supplementary material

Kinder and Ryan supplementary material 1

Download Kinder and Ryan supplementary material(Audio)
Audio 101.4 KB
Supplementary material: PDF

Kinder and Ryan supplementary material

Kinder and Ryan supplementary material 2

Download Kinder and Ryan supplementary material(PDF)
PDF 247.8 KB