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INFLUENCE OF THE PRODUCT CONTEXT OF USE ON A HYBRID SPORT-HEALTH SEMANTICS

Published online by Cambridge University Press:  11 June 2020

A. Millet*
Affiliation:
École Supérieure des Technologies Industrielles Avancées, France IMS - Laboratoire de l'Intégration du Matériau au Système, France Sport-Controle, France
A. Abi Akle
Affiliation:
École Supérieure des Technologies Industrielles Avancées, France
J. Legardeur
Affiliation:
École Supérieure des Technologies Industrielles Avancées, France IMS - Laboratoire de l'Intégration du Matériau au Système, France

Abstract

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Products appearances are made of design choices influencing the way products are perceived. Products semantics is a methods used to understand and anticipate this phenomena. Nowadays, consumers consider sport products not only as “sport” but also as “health” products. Designers may then develop them as “sport-health” products. However, perception of “sport-health” products may vary according to the need to fit sport or health context of use. We present in this paper our experimental approach to understand the influence of sport and health contexts on “sport-health” semantics.

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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