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HOW DESIGN PROPOSALS ARE EVALUATED - A PILOT STUDY

Published online by Cambridge University Press:  27 July 2021

Michael Deininger  and
Claus Thorp Hansen
Michael Deininger*
Affiliation:
Technical University of Denmark
Claus Thorp Hansen
Affiliation:
Technical University of Denmark
*
Deininger, Michael, Technical University of Denmark, Mechanical Enigneering, Denmark, mdein@mek.dtu.dk

Abstract

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In addition to being functional and well-engineered, successful products in today's market are also desirable and appealing to customers. A decision to purchase a product or not is often influenced not only by facts, but also by emotions. Qualities like desirability and appeal that trigger an emotional response can be challenging to satisfy. These qualities can be difficult to quantify and measure and do not easily translate into requirements and specifications. Therefore, understanding the emotional responses of potential customers to product proposals would allow designers to adapt their design strategies. In this study, participants were invited to review a range of design proposals and asked to rank order them relative to one another. The participants were asked to record their comments while discussing their ranking. The findings show that study participants often made decisions about how good or bad they thought a design proposal was without providing rationale to support their rankings. In some cases the rankings were aligned with the comments, but sometimes they were in conflict. More work is needed to further explore the decision-making process and the criteria used when reviewing design proposals.

Keywords

Industrial designEvaluationDesign education
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 1715 - 1724
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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