Published online by Cambridge University Press: 27 July 2021
In 2019, Dyson had to cancel its ambitious electric car project after having already 500 Million pounds spent. This example shows how difficult it is to assess the consequences of decisions on development targets as cost, risk, and innovation potential. Knowledge about references, variation types and their impact on development targets can help to increase the maturity of the decision basis. The model of PGE - product generation engineering describes these interrelations using the reference system. This contribution deals with the question of how knowledge about the impact of variation types and characteristics of reference system elements on new product generations can be made usable through modelling and visualization. Therefore, characteristics of reference system elements and their impacts on common development targets are collected through literature research. To process this knowledge base in technical information systems, an Entity-Relationship data model is developed. Through the implementation of a VR visualization, the data model is validated and a first visualisation approach is shown. The findings of this work can be used to systematise research on impact factors in PGE and to develop further digital methods.