No CrossRef data available.
Published online by Cambridge University Press: 29 January 2010
Si se pregunta a los holandeses en la calle el nombre de una organizatión sin fines de lucro, 93 de cada 100 personas responderán espontáneamente: la Cruz Roja Neerlandesa. Y si se pregunta a esas 93 personas cuál es su opinión sobre las actividades de la Cruz Roja, 92 de ellas responderán: «¡Muy buena!»
Me imagino que pensará usted que eso es «sensacional», es decir, que para la Cruz Roja Neerlandesa no supone casi esfuerzo alguno reunir fondos. «E1 dinero les llueve, por así decirlo».
Lamento decepcionarlo, pero no es así. Año tras año, la Cruz Roja Neerlandesa gasta unos 3,5 millones de florines para recaudar unos 90 millones de florines; es decir, 6% de su presupuesto anual.
To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about saving content to Dropbox.
To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.