Under New Labour, policies designed to help families reconcile paid work and family life have increasingly become part of the UK's family-policy terrain. These policies are usually analysed from the perspective of mothers. In this paper, however, we examine how fathers have been situated within these developments. We argue that, while there is evidence of increased optimism on the part of New Labour about fathers' capacity as care-givers, the policies to have emerged since 1998 are only minimally facilitative of opportunities for fathers to reconfigure their paid work and care patterns. We suggest that the reason for this has much to do with the economistic rationale under which the reconciling work and family-life agenda has emerged.