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Chapter 22 - Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection

from Part V - The Secret Life of Market Studies Methods

Published online by Cambridge University Press:  22 November 2024

By
Alexandre Mallard
Edited by
Susi Geiger ,
Katy Mason ,
Neil Pollock ,
Philip Roscoe ,
Annmarie Ryan ,
Stefan Schwarzkopf  and
Pascale Trompette
Susi Geiger
Affiliation:
University College Dublin
Katy Mason
Affiliation:
Lancaster University
Neil Pollock
Affiliation:
University of Edinburgh
Philip Roscoe
Affiliation:
University of St Andrews, Scotland
Annmarie Ryan
Affiliation:
University of Limerick
Stefan Schwarzkopf
Affiliation:
Copenhagen Business School
Pascale Trompette
Affiliation:
Université de Grenoble
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Summary

Today, the online trade press offers a wealth of easily accessible data on market developments. It provides information on consumption trends, innovation dynamics, competitive developments and regulatory changes. This chapter proposes methodological suggestions for using this data in Market Studies. The social sciences have traditionally approached the press through the paradigms of discourse analysis, the articulation between production and reception, or the construction of public events and problems. From a Market Studies perspective, the trade press can also be used to study the representational practices underlying the construction of markets, the staging of the qualities of goods and the emergence of collective concerns about economic activity. The chapter examines the qualitative and quantitative treatments of online data that can be used here, drawing on an empirical case concerning the implementation of a market label in the field of sustainable construction in France in the early 2010s’

Keywords

trade pressmarket scenemarket studies methodsmarket practices
Type
Chapter
Information
Market Studies
Mapping, Theorizing and Impacting Market Action
 , pp. 367 - 381
Publisher: Cambridge University Press
Print publication year: 2024

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