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Part I - Introduction to Intellectual Property Licensing

Published online by Cambridge University Press:  21 June 2022

Jorge L. Contreras
Affiliation:
University of Utah

Summary

Information

Figure 0

Figure 1.1 Auto makers like Ferrari do not manufacture the merchandise that bears their famous logos. This merchandise exists thanks to licensing.

Figure 1

Figure 1.2 Jonathan Barnett illustrates how licensing enables motion picture firms to divide distribution rights among multiple entities, each with a specific role in the supply chain.14

Figure 2

Figure 1.3 The debate over “patent trolls” has been raging for over a decade.

Figure 3

Figure 1.4 Large information technology companies like IBM and Google embraced the open source Linux operating system to support the sale of associated hardware, services and advertising.

Figure 4

Figure 2.1 Warren claimed that he created 1,914 musical works for the popular 1980s TV series Remington Steele.

Figure 5

Figure 2.2 The creators of the Superman character died in near poverty while the Man of Steel went on to form a multi-billion-dollar franchise. Sections 203 and 304 of the US Copyright Act were enacted to enable authors and their heirs to terminate any copyright assignment or license between 35 and 40 years after originally made in order to permit them to share in the value of their creations.

Figure 6

Figure 2.3 FilmTec reverse osmosis membrane filter.

Figure 7

Figure 2.4 Schematic showing possible assignment pathways for Cadotte’s invention.

Figure 8

Figure 2.5 Richard Alleshouse was the product manager for Wave Loch’s FlowRider attraction, shown here as installed on the upper deck of a Royal Caribbean cruise ship.

Figure 9

Figure 2.6 Though he was an original member of the musical group The Commodores, Thomas McClary did not retain rights to utilize the group’s name after he left the band in 1984.

Figure 10

Table 3.1 Rights in an item of IP (X) after a transaction between A and B

Figure 11

Figure 3.1 The Mashantucket Pequot Museum & Research Center in Ledyard, Connecticut, commissioned a film about the Pequot War of 1636–38.

Figure 12

Figure 3.2 Chief Judge Henry T. Friendly, the author of the opinion in T.B. Harms, served on the US Court of Appeals for the Second Circuit from 1959–1986.

Figure 13

Figure 4.1 Tornado Taz.

Figure 14

Figure 4.2 “Psycho Chihuahua” and the Taco Bell chihuahua

Figure 15

Figure 4.3 I.A.E. v. Shaver involved an architect’s plans for an air cargo building at Gary Regional Airport (now Gary/Chicago International Airport (GYY)).

Figure 16

Figure 4.4 Effects Associates involved the development of a gruesome special effect for the horror film The Stuff.

Figure 17

Figure 4.5 NBA star LeBron James is reported to have twenty-four tattoos, many of which were created by LA-based artist gangatattoo.

Figure 18

Figure 4.6 The patented shrimp knife and deveiner at issue in McCoy.

Figure 19

Figure 4.7 The dispute in TransCore v. Elec. Transaction Consultants involved patents covering E-ZPass electronic tollbooth devices.

Figure 20

Figure 5.1 Figure from US Patent No. 5,073,816, “Packaging semiconductor chips,” which ST claimed that SanDisk infringed.

Figure 21

Figure 5.2 The dispute in MedImmune v. Genentech involved a Genentech patent claiming antibody technology. Because MedImmune’s allegedly infringing drug Synagis generated 80 percent of its revenue, MedImmune accepted a license from Genentech and paid royalties “under protest,” then sought to invalidate the patent.

Figure 22

Figure 5.3 The formula for Coca-Cola, which is allegedly stored in this imposing vault in Atlanta, has been a trade secret since 1886.

Figure 23

Figure 5.4 A Rockwell 33.6 K analog modem, c.1990s.

Figure 24

Figure 5.5 The record-breaking verdict in Texaco v. Pennzoil reinvigorated the popular notion that a handshake is a binding commitment.

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