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Book contents
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
Week 6 - Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
Published online by Cambridge University Press: 17 November 2016
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
Summary
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- Information
- Engineering Entrepreneurship from Idea to Business PlanA Guide for Innovative Engineers and Scientists, pp. 93 - 112Publisher: Cambridge University PressPrint publication year: 2016