In this chapter I defend the virtue ethical claim that the ultimate objects of moral assessment are lives, not actions, and I challenge both subjectivist and objectivist models of what an excellent or flourishing human life looks like, arguing that both approaches obscure the complexity of creatures who exist simultaneously as experiencing subjects and worldly objects. In contrast, I argue that practical rationality must be understood as the way in which agents enact their commitment to the project of being in the world well: a condition that overcomes the false subject/object dichotomy with which other accounts of flourishing tend to operate.