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13 - Priming Culture(s): How Theories and Methods Inspire Each Other

from Part 3 - Culture and Assessment

Published online by Cambridge University Press:  21 January 2021

By
Chi-yue Chiu  and
Yuanyuan Shi
Edited by
Michael Bender  and
Byron G. Adams
Michael Bender
Affiliation:
Universiteit van Tilburg, The Netherlands
Byron G. Adams
Affiliation:
Universiteit van Tilburg, The Netherlands
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Summary

Scientifically significant phenomena inspire new theories and methods. In this chapter, we use research examples in multicultural psychology (Hong, Morris, Chiu & Benet-Martinez, 2000; Morris, Chiu, & Liu, 2015) to illustrate how cross-cultural phenomena (cultural frame-switching, psychological responses to cultural mixing) inspire new experimental methods in cross-cultural research (cultural priming, bicultural priming, experimental simulation of cultural mixing), which in turn motivate new perspectives to culture and psychology, and give psychology a stronger voice in important intellectual debates related to the cultural effects of globalization. As a result, the psychological science of culture is not limited to constructing abstract categorical representations of cultures from cross-cultural survey data and inferring cultural processes behind the closed doors of experimental laboratories. Instead, psychology is more prepared than ever to make major theoretical and methodological contributions to an expansive and inclusive social science of globalization.

Keywords

cultural primingbicultural primingcultural frame-switchingglobalizationcultural mixingmulticulturalismpolyculturalism
Type
Chapter
Information
Methods and Assessment in Culture and Psychology , pp. 271 - 295
Publisher: Cambridge University Press
Print publication year: 2021

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