Chapter Six explains how Rogers contributed greatly to a media revolution that reshaped American culture in the early 1900s. Beginning in 1922, he reached a vast new popular audience by becoming a nationally syndicated newspaper columnist (first with a weekly column, then a shorter daily one), writing regulary for magazines, making advertisements, cutting phonograph records, and making sporadic appearances in the new medium of radio. He also updated the old tradition of the lecture,regularly traveling throughout the nation to appear before audiences in town halls, lyceums, and churches. Throughout, Rogers deployed his talents as a cracker-barrel philosopher and down-home wit to interrogate America’s move to embrace a new consumer, urban, leisure-oriented culture.