In this fourth chapter, I outline the second step of the motivational process (the process of coping with value-infused events). In this step, I reconceptualize the coping process as geared at relationship regulation in situ. As such, this process transforms selvations, through the culturally construed self, into culturally appropriate thought, feeling, and action. I use this new notion of coping to integrate three major theories about the culturally construed self (e.g., Markus & Kitayama, 1991), emotion (e.g., Lazarus, 1991), and efficacy beliefs (e.g., Bandura, 1997). Although these theories originate from different (sub)fields and (sub)disciplines, ranging from clinical psychology to cultural psychology, their synthesis suggests that the culturally construed self is absolutely pivotal as a Rough Guide to relationship regulation in situ. As such the ability to flexibly construe the self helps individuals to regulate relationships in the complex cultural worlds humans live in. This synthesis further shows its underlying relational assumptions by identifying homeostatic and exploration forms of coping, which serve to seek or maintain a safe haven (in which to retreat), or a secure base (on which to explore the world).