Digital games are attracting new players. Yves Guillemot, French CEO of game publisher Ubisoft, told GamesBeat in an interview: ‘It's a very interesting time for the industry, because the mobile is bringing in more and more casual people; Facebook brought new people too by using a new system to monetize’ (Takahashi). Danish game researcher Jasper Juul, somewhat dramatically, dubbed this shift in player demographic: ‘the casual revolution’ (1). No longer the exclusive realm of a Personal Computer hardcore demographic of teenage boys versed in militant teamwork and digital combat, grandmothers, younger women, users of mobile phones and Facebook of any gender, are playing these shorter, more interruptible, and cartoonish games. Players navigate the uncertain outdoor terrain of augmented reality games with their smartphones, collecting cartoon pocket monsters in parks and public plazas and deploying their creatures in digital turf wars. Although seldom included in North American, European, or Japanese studies, these trainers of Pokémon, overseers of digital farms on Facebook, virtual city builders, and argonauts of addictive puzzle challenges, are also located in the ‘global South’, in Latin America, in Africa, and in Southeast Asia.