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10 - The Chief Technology Officer – Corporate navigator, agent of change and entrepreneur

Published online by Cambridge University Press:  19 August 2009

Preston Bottger
Affiliation:
IMD International, Lausanne
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Summary

The CTO function has its origins in both research and development (R&D) and engineering, but the scope of its responsibilities and influence vary widely across companies and industries.

The author describes how today's challenge is to strike the right balance between the central steering of technology and its operational decentralization to serve the company's businesses well. The CTO focuses on effectiveness (doing the right things) and efficiency (doing things right), but at the same time, looks to the future to identify and acquire new technologies and competencies. He/she is expected to deliver new products and processes that will create and sustain the businesses of the future and contribute directly to the company's growth and value.

The challenge for many CTOs is to change the traditional mindset in R&D, opening people to accept and integrate new technologies from outside and encourage inter-disciplinary cross-fertilization.

The CTO used to be a specialist resource within the top management team, but should now be recognized by management colleagues as a full partner in strategic discussions. For that to happen, the CTO needs to earn his/her colleagues' respect by displaying business acumen and leadership.

Chief technology officer/chief research officer: A common origin in the R&D function

I am the first person with that title [CTO] in our company. Before that, I was heading R&D in one of our four business units and most of my time was spent supervising projects for my unit and managing our large development staff. Why did we set up this CTO function? […]

Type
Chapter
Information
Leading in the Top Team
The CXO Challenge
, pp. 182 - 203
Publisher: Cambridge University Press
Print publication year: 2008

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References

Collins, J. C. and Porras, J. I.Building’ Your Company's Vision', Harvard Business Review, September–October 1996, pp. 65–77.Google Scholar
Huston, L. and Sakkab, N., Connect and Develop: Inside Procter and Gamble's New Model for Innovation, Harvard Business Review, (84) No. (3) (March 2006).
Grove, A. S., ‘Why Not Do It Ourselves – The Memory Business Crisis And How We Dealt With It Is How I Learned The Meaning Of A Strategic Inflection Point’, Only the Paranoid Survive, (New York: Currency Doubleday, 1996), pp. 81–97.Google Scholar
Abell, D. F., Managing With Dual Strategies: Mastering the Present, Preempting the Future (The Free Press, 1993).Google Scholar
Deschamps, J.Innovation and Leadership’, The International Handbook of Innovation, ed. Shavinina, L. V. (Elsevier Sciences, 2003), pp. 815–31.Google Scholar

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