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11 - Predation in theory

Published online by Cambridge University Press:  23 September 2009

Louis Phlips
Affiliation:
European University Institute, Florence
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Summary

The theory of economic predation has a special and rather uncommon feature. Great sophistication is needed to show that predation can occur at all, and perhaps even greater sophistication is needed to show what distinguishes predatory prices from other types of prices. One reason is that predation appears, on simple intuitive grounds, as irrational or at least as impossible to reconcile with profit maximisation. Another reason is that one well-known line of reasoning in game theory leads to the conclusion that predation cannot be an equilibrium strategy.

To show that predation can be a profit-maximising equilibrium strategy, a number of particular circumstances have to be modelled. To begin with, for predation to make sense it has to be defined as an attack (in the form of a low price) by a monopolist against an entrant, after the latter has actually entered one of the monopolist's markets. Otherwise predation would be synonymous with entry-preventing limit pricing.

Second, this aggressor is typically a multimarket monopolist. If the aggressor operates in one market only, it can always protect it profitably by absorbing the entrant. Predatory pricing without merger has a chance to be the best strategy only if a low profit (or a loss) in one market can be compensated by larger profits in other markets. Predation thus appears in one market in order to protect the aggressor's other markets.

A further feature is that entrants must have incomplete information.

Type
Chapter
Information
Competition Policy
A Game-Theoretic Perspective
, pp. 185 - 205
Publisher: Cambridge University Press
Print publication year: 1995

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  • Predation in theory
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.012
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  • Predation in theory
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.012
Available formats
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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Predation in theory
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.012
Available formats
×