Having been old fashioned for many years, I find myself unable to show enthusiasm for propaganda by this country and I still cannot bring myself to believe that it is a good substitute for calmly getting on with the business of Government, including a rational foreign policy.

Our politicians must realise that the days are over when publicity could be pushed into the background as an inevitable, but luckily subordinate, nuisance. They must realise that, if only on account of what other countries are doing, national publicity must be taken really seriously as an integral part of national policy.

Propaganda … has become an essential part of military preparedness. It helped us to win the last war. In another war it would be even more important.