Book contents
- Frontmatter
- Contents
- List of figures
- Sources to chapter quotations
- Why this book on teaching management?
- 1 Fundamental elements in teaching
- 2 Levels of learning: one, two, and three
- 3 Adult learning theory: it matters
- 4 Planning a course: trips and tips
- 5 Planning a class: no detail is too small
- 6 Lecturing: the possibilities and the perils
- 7 Managing discussions
- 8 Case method: fostering multidimensional learning
- 9 Role-playing
- 10 Case writing: crafting a vehicle of interest and impact
- 11 Case teaching notes: getting from here to there
- 12 Action learning
- 13 Experiential methods
- 14 Enhancing the conversation: audiovisual tools and techniques
- 15 Executive education: contributing to organizational competitive advantage
- 16 Using technology to teach management
- 17 Counseling students
- 18 Evaluating students: the twin tasks of certification and development
- 19 Teaching evaluations: feedback that can help and hurt
- 20 Research presentations
- 21 Managing a degree program: behind the ‘glory’
- 22 Managing a nondegree client program: an overview
- 23 Dealing with the press
- 24 Managing yourself and your time
- 25 Using teaching portfolios and course portfolios
- 26 Conclusion: is this on the exam?
- Index
15 - Executive education: contributing to organizational competitive advantage
Published online by Cambridge University Press: 25 February 2010
- Frontmatter
- Contents
- List of figures
- Sources to chapter quotations
- Why this book on teaching management?
- 1 Fundamental elements in teaching
- 2 Levels of learning: one, two, and three
- 3 Adult learning theory: it matters
- 4 Planning a course: trips and tips
- 5 Planning a class: no detail is too small
- 6 Lecturing: the possibilities and the perils
- 7 Managing discussions
- 8 Case method: fostering multidimensional learning
- 9 Role-playing
- 10 Case writing: crafting a vehicle of interest and impact
- 11 Case teaching notes: getting from here to there
- 12 Action learning
- 13 Experiential methods
- 14 Enhancing the conversation: audiovisual tools and techniques
- 15 Executive education: contributing to organizational competitive advantage
- 16 Using technology to teach management
- 17 Counseling students
- 18 Evaluating students: the twin tasks of certification and development
- 19 Teaching evaluations: feedback that can help and hurt
- 20 Research presentations
- 21 Managing a degree program: behind the ‘glory’
- 22 Managing a nondegree client program: an overview
- 23 Dealing with the press
- 24 Managing yourself and your time
- 25 Using teaching portfolios and course portfolios
- 26 Conclusion: is this on the exam?
- Index
Summary
I am not young enough to know everything.
– Oscar WildeAt the dawn of the twenty-first century, Conger and Xin (2000, p. 73) opined that companies should consider the possibility that, “Executive education has the potential to become a truly strategic tool [and it] has the potential to play an even greater role as an essential lever to facilitate strategic transitions.” In an even more provocative sense, Watling et al. (2003, p. 225) noted that employee learning “is an increasingly recognized source of competitive advantage” for companies that seek to excel. For those and other reasons, corporate demand for executive education is large and growing. General Electric is often posited as a prototype company committed to education, spending $1 billion annually on training and education (Craven, 2004). On an individual basis, one recent survey found that executives spend, on average, about six days a year in some sort of executive education program and those surveyed asserted that that was “too little” (Farris et al., 2003). And hear this: “Executives do not believe their people have the skills needed to compete effectively” (Cheese, 2003, p. 12). To address the ever-growing corporate demand for executive education, “the number and quality of non-degree executive education providers has grown dramatically in recent years [to include] business schools, private and public companies, corporate universities, trade associations, foundations, consulting firms, and freelance educators” (Lippert, 2001, p. 6). Chances are, if you are (or will soon be) a university business school professor or a corporate trainer, you will have the opportunity to participate in designing, developing, and/or delivering an executive education program.
- Type
- Chapter
- Information
- Teaching ManagementA Field Guide for Professors, Consultants, and Corporate Trainers, pp. 242 - 274Publisher: Cambridge University PressPrint publication year: 2006