Book contents
- Frontmatter
- Contents
- Preface
- 1 Introduction: multinational enterprise
- 2 History, the social sciences and economic ‘theory’, with special reference to multinational enterprise
- 3 The changing form of multinational enterprise expansion in the twentieth century
- 4 Electrical research, standardisation and the beginnings of the corporate economy
- 5 The nature of multinationals, 1870–1939
- 6 International price maintenance: control of commodity trade in the 1920s
- 7 Financial operations of US transnational corporations: development after the Second World War and recent tendencies
- 8 Multinational enterprise – financing, trade, diplomacy: the Swedish case
- 9 Foreign penetration of German enterprises after the First World War: the problem of Überfremdung
- 10 International industrial cartels, the state and politics: Great Britain between the wars
- 11 Vickers and Schneider: a comparison of new British and French multinational strategies 1916–26
- 12 J. & P. Coats Ltd in Poland
- 13 Multinationals and the French electrical industry, 1889–1940
- 14 The Japanese cotton spinners' direct investments into China before the Second World War
- 15 Mitsui Bussan during the 1920s
- 16 Japanese business in the United States before the Second World War: the case of Mitsui and Mitsubishi
- 17 The state and private enterprise in the United States–Latin American oil policy
- 18 Transnational corporations and the denationalization of the Latin American cigarette industry
- 19 Summary: Reflections on the papers and the debate on multinational enterprise: international finance, markets and governments in the twentieth century
- Index of names
- Index of firms
- Index of subjects
18 - Transnational corporations and the denationalization of the Latin American cigarette industry
Published online by Cambridge University Press: 04 August 2010
- Frontmatter
- Contents
- Preface
- 1 Introduction: multinational enterprise
- 2 History, the social sciences and economic ‘theory’, with special reference to multinational enterprise
- 3 The changing form of multinational enterprise expansion in the twentieth century
- 4 Electrical research, standardisation and the beginnings of the corporate economy
- 5 The nature of multinationals, 1870–1939
- 6 International price maintenance: control of commodity trade in the 1920s
- 7 Financial operations of US transnational corporations: development after the Second World War and recent tendencies
- 8 Multinational enterprise – financing, trade, diplomacy: the Swedish case
- 9 Foreign penetration of German enterprises after the First World War: the problem of Überfremdung
- 10 International industrial cartels, the state and politics: Great Britain between the wars
- 11 Vickers and Schneider: a comparison of new British and French multinational strategies 1916–26
- 12 J. & P. Coats Ltd in Poland
- 13 Multinationals and the French electrical industry, 1889–1940
- 14 The Japanese cotton spinners' direct investments into China before the Second World War
- 15 Mitsui Bussan during the 1920s
- 16 Japanese business in the United States before the Second World War: the case of Mitsui and Mitsubishi
- 17 The state and private enterprise in the United States–Latin American oil policy
- 18 Transnational corporations and the denationalization of the Latin American cigarette industry
- 19 Summary: Reflections on the papers and the debate on multinational enterprise: international finance, markets and governments in the twentieth century
- Index of names
- Index of firms
- Index of subjects
Summary
Introduction
The last thirty-five years have witnessed some extraordinary changes in the world tobacco industry. For example, the expansion abroad of US cigarette companies (which had been domestically oriented from 1911 to 1952) first led to the break-down of forty years of international co-operation among the major producers (a de facto cartel) in the 1960s and 1970s and, then, to the re-establishment of global ‘equilibrium’ in recent years. This, in turn, signified the emergence of a truly global, highly concentrated transnational cigarette industry.
Likewise other changes have had considerable impact on the industry. Medical research in the last three decades has increasingly revealed the lethal side of the industry, implicating smoking with a wide variety of illnesses, usually terminal: lung, mouth, throat and bladder cancers, emphysema, cardiovascular diseases and so forth (USDHEW, 1979). The development of the smoking and health issue in all the industrialised nations has caused stagnating and even declining cigarette sales in those nations, thus leading to a shift in growth to LDCs where, for a variety of reasons, the public health issue is much less salient. The major cigarette firms have therefore turned to LDC markets for future growth.
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- Historical Studies in International Corporate Business , pp. 201 - 228Publisher: Cambridge University PressPrint publication year: 1989
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