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12 - Social psychology and modern organizations: balancing between innovativeness and comfort

Karen Van Der Zee
Affiliation:
University of Groningen, Department of Psychology
Paul Paulus
Affiliation:
University of Texas Arlington
Linda Steg
Affiliation:
Rijksuniversiteit Groningen, The Netherlands
Abraham P. Buunk
Affiliation:
Rijksuniversiteit Groningen, The Netherlands
Talib Rothengatter
Affiliation:
Rijksuniversiteit Groningen, The Netherlands
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Summary

Introduction

Imagine that you have just obtained your master's degree in social psychology and that you are hired by a large company such as Shell or British Telecom. What would you be able to offer your company from your recent studies in social psychology? In this chapter we will approach important themes of modern organizations from a social-psychological perspective. We will first briefly describe the societal context in which modern organizations operate and its implication for the workplace. More specifically, we will focus on two important developments. In the dynamic world we live in nowadays organizations continuously have to adjust their strategies to new environmental demands, for example, by bringing new products on the market in response to changing needs of customers. In addition, globalization and migration forces, as well as the increased number of women and older employees in the workplace, cause the workplace to be more and more diverse. Both developments turn the workplace into an environment that has a higher potential for group creativity and innovation, but that at the same time is less likely to be a source of safety and provide a sense of belonging.

In this chapter, we will use theoretical perspectives from social psychology to explain why change and diversity promote creativity and innovation. Perspectives on cognitive stimulation are particularly helpful in this regard. Moving on from social identity theory, we will show that both change and diversity may at the same time also endanger feelings of safety and belonging.

Type
Chapter
Information
Applied Social Psychology
Understanding and Managing Social Problems
, pp. 271 - 290
Publisher: Cambridge University Press
Print publication year: 2008

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