Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Preface
- Illustration credits and acknowledgements
- 1 Global e-commerce opportunities and challenges
- 2 International e-business expansion and market entry strategies
- 3 Global online consumer segmentation
- 4 Web globalization strategies
- 5 Developing international websites: internationalization
- 6 Effectively localizing international websites
- 7 Managing a web globalization value chain
- 8 Optimizing international websites
- 9 Assessing web globalization efforts
- 10 Strategic industry insights and emerging localization trends
- Web globalization resources
- Index
Contents
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Figures
- Tables
- Preface
- Illustration credits and acknowledgements
- 1 Global e-commerce opportunities and challenges
- 2 International e-business expansion and market entry strategies
- 3 Global online consumer segmentation
- 4 Web globalization strategies
- 5 Developing international websites: internationalization
- 6 Effectively localizing international websites
- 7 Managing a web globalization value chain
- 8 Optimizing international websites
- 9 Assessing web globalization efforts
- 10 Strategic industry insights and emerging localization trends
- Web globalization resources
- Index
Summary
![Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'](https://static.cambridge.org/content/id/urn%3Acambridge.org%3Aid%3Abook%3A9780511920226/resource/name/firstPage-9780511920226toc_pv-vii_CBO.jpg)
- Type
- Chapter
- Information
- Localization Strategies for Global E-Business , pp. v - viiPublisher: Cambridge University PressPrint publication year: 2011