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3 - ‘It's All Up To You!’: Sequelisation and User-Generated Content

Published online by Cambridge University Press:  05 August 2013

Carolyn Jess-Cooke
Carolyn Jess-Cooke
Affiliation:
University of Sunderland
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Summary

‘Every year network TV loses more of its audience to hundreds of niche cable channels. Males age eighteen to thirty-four [are] shifting more and more of their screen time to the Internet and video games … the number one [TV] show today wouldn't have made the top ten in 1970.’

Chris Anderson, The Long Tail, 2

‘The problem is choice.’

Neo in Matrix Reloaded (Larry and Andy Wachowski, 2003)

It is 20 July 2007. The last and, as its author promises, final book in the Harry Potter series is due to hit bookstores at one minute past midnight tonight. A tsunami of ‘Harry mania’ is sweeping across the globe. It's unusual for me to read a novel, but I've read five of the Harry Potter books. I own DVD copies of the first four films and, just last week, was ‘really lucky’ to get the last two seats for a screening of the fifth film, Harry Potter and the Order of the Phoenix (David Yates, 2007). Supermarkets are overflowing with Harry Potter merchandise in the form of toys, clothes, games, collectibles and food. An MSNBC webpage titled ‘7 signs you're infected with Harry Potter fever’ displays photos of one fan's limb-sized Harry Potter tattoos, whilst online news videos gush about the forthcoming Harry Potter theme park – actually a theme park within a theme park – which is due to appear within Universal's Islands of Adventure theme park in 2009: the first completely immersive Harry Potter-themed environment.

Type
Chapter
Information
Film Sequels
Theory and Practice from Hollywood to Bollywood
 , pp. 72 - 89
Publisher: Edinburgh University Press
Print publication year: 2009

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