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Case Study 01 - Identifying and Making Available Good Practices of Text Production (Linguistic Analysis)
Case Study 02 - “Get it on” – LOVE LIFE campaign (Multimodal Analysis)
Case Study 03 - Mobiliar Advertising Campaign: Claim Sketches Series (Multimodal Analysis)
Case Study 04 - Visualizing Financial Software on Social Media Analyzing image-based LinkedIn posts by Avaloq (Social Media Analysis)
Case Study 05 - WWF Switzerland on Instagram during the Australian Bushfires (Social Media Analysis)
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These case studies are examples of how to apply the various methods introduced in the textbook (Chapters 5 and 6): linguistic analysis, multimodal analysis and social media analysis.
Please cite the case study as follows: Perrin, D. and Whitehouse, M. (2022). Identifying and making available good practices of text production. In A. Gnach, W. Weber, M. Engebretsen, and D. Perrin (2022). Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book]. https://www.cambridge.org/digitalcommunication
Please cite the case study as follows: Manzo, E. and Korschildgen, R. (2022). "Get it on" - LOVE LIFE campaign. In A. Gnach, W. Weber, M. Engebretsen, and D. Perrin (2022). Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book]. https://www.cambridge.org/digitalcommunication
Please cite the case study as follows: Brucato Ovenstone, V. and Zhou-Stückelberger, J. (2022). Mobiliar advertising campaign - claim sketches series. In A. Gnach, W. Weber, M. Engebretsen, and D. Perrin (2022). Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book]. https://www.cambridge.org/digitalcommunication
Please cite the case study as follows: Rüedi, I. (2022). Visualizing financial software on social media - analysing image-based Linkedin posts by Avaloq. In A. Gnach, W. Weber, M. Engebretsen, and D. Perrin (2022). Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book]. https://www.cambridge.org/digitalcommunication
Please cite the case study as follows: Burkhalter, S. (2022). WWF Switzerland on Instagram during the Australian bushfires. In A. Gnach, W. Weber, M. Engebretsen, and D. Perrin (2022). Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book]. https://www.cambridge.org/digitalcommunication
Case Studies (5)
Case Study 01 (Linguistic Analysis)
Case Study 01 (Linguistic Analysis)
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Case Study 02 (Multimodal Analysis)
Case Study 02 (Multimodal Analysis)
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Case Study 03 (Multimodal Analysis)
Case Study 03 (Multimodal Analysis)
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Case Study 04 (Social Media Analysis)
Case Study 04 (Social Media Analysis)
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Case Study 05 (Social Media Analysis)
Case Study 05 (Social Media Analysis)
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