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Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.…
Utilizes a historical approach to describe the origins of relevant technology markets and the indications of future developments to give students a deeper understanding of the dynamic nature of technological change and its interaction with economic change
Provides opportunities to apply economic theories to real companies and markets through study questions at the end of each chapter. A complete business case study is presented at the end of each section to explore the preceding frameworks in real-life settings
Explains and illustrates research-based frameworks in each chapter to demonstrate how they inform the business strategy of firms and give students the tools to develop evidence-based strategic insights
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Author
Aija Leiponen,Cornell University, New York
Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.